I almost never buy an electronic book on a demonstration shelf at the airport. They seem to be electronic self -assessment books (my existing favorite title: “Make your bed: little things that can replace your useful life . . . and the world”) or electronic business books of similar taste (“the marketing plan of a page”). Nothing opposite to them, really; But not mine.
But when I recently saw Donald Miller’s book, “Building to Storyband 2. 0: Clarify their message for consumers to listen,” I had to read it.
I followed Miller from his first travel memories from adulthood, “prayer and the art of Volkswagen’s maintenance”, published in 2000.
His new electronic book is the house that consumers, their desires and aspirations, will have to be in the middle of the whole marketing history that a company tells. History cannot fear the company or even its products or services. It will have to be a preference for a consumer and the role of the company guiding it towards the realization of this preference.
For 25 years, I have executed non -profit organizations with help aimed at the help of some of the other maximum vulnerable people in the world. In a genuine sense, our consumer was the mother who took her son to the clinic for a malaria remedy in a position like Malawi. It is for whom we work. The same is for the woman who left a village for a common high school and the circle of relatives who had access to drinking water for the first time.
But non -profit organizations also have other “clients”, donors and defenders that their paintings and advance their missions. Like the woman at the table of her kitchen to write a check to the netPaintings Fitness Pinters, or the movements of philanthropist movements to finance a virtual education program, or the company that chooses to invest in white water technology.
In my existing role, I address the United States of the United States. We are a non -profit personal organization founded in the United States that exists to bring together other US people with UNICEF’s rescue work, a United Nations firm and the largest organization in global systems of providing advantages for vulnerable children. In this sense, my organization is similar to a university or hospital that is its affiliated institution.
I guess I can say that an example of UNICEF consumers are young people in refugee fields. My clients are, therefore, the Americans who paint themselves and through their institutions, personal and public.
So what do my customers want? What do you want to see to achieve it?
I do not need to say “satisfy a responsibility” as negative, as if it were a burden. I mean that this responds more to a call or a sense of duty. This can come from a devout culture, a commitment to public service or ethical confidence that those who have a percentage of resources with others. The long culture of American philanthropy, the leadership and heritage of America in humanitarian aid, our collective identity as a country of help is anchored in this sense of responsibility.
Finding meaning is one of the consumers that Miller needs to describe in his book. He describes it as inviting consumers to participate in something bigger than them, to subscribe to a movement, to protect a cause. I saw this round trip in my paintings with donors and followers who have worried more deeply in our paintings.
The third preference, to obtain a merit, is not significant either. This merit can also be a fiscal deduction for a donation. It would be a special access to occasions or institutions, such as the benefits of a museum members. It can also be a broader conviction than the investments that others in the global should, in turn, make our own country safer, more powerful and more prosperous.
This is a prayer that we listen to more today to justify our country’s investments to help other people to the countries that come. I believe that such investments meet this verification because the poor countries with damaged economies lead to migration flows that can have an effect in our country, fragile governments can reproduce conflicts and violence that are shed in borders and weak aptitude systems will not avoid epidemics of diseases that are extending to global scale. Help and humanitarian progression organizations seek to fight against all this, while helping to build low -income countries that will be politicians and economic markets for trade.
Here in Unicef USA. UU. , Our project is to show other American people who, on the one hand, invest in UNICEF’s paintings, support each child to become healthy, educated and respected, while, on the other hand, such investments satisfy a sense of individual and collective responsibilities, they will be meaningful and will be benefits for themselves and our country.
Together, we are US status for children.
Currently, the life of the maximum vulnerable young people is in balance, while conflicts and crises endanger the care and coverage they deserve. Reliable, uninterrupted and effective foreign assistance is essential for the well -being of millions of young people. Write to its members of Congress and urge existing US investments in foreign assistance.