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During the new moon year of China, internal tourist expenses reached 677 billion yuan, conducted through a building in volume and source of travel income. The popularity of UNESCO of the new lunar year has stimulated cultural tourism, the regional cities that highlight its cultural heritage through events. Chinese outgoing trips have also increased 50%, Japan and Southeast Asia countries are popular destinations due to the ease of access and profitability.
Chinese travelers have spread across China this lunar new year, chasing snow in Harbin, the heat of Xiamen, and visa travel to Southeast Asia.
The trips generated 677 billion yuan ($93 billion) in domestic tourism spending. There was a 5.9% increase in travel volume and a 7% rise in revenue compared to last year, according to China’s Ministry of Culture and Tourism.
China saw significant numbers in both inbound and outbound tourism, with around 14 million total cross-border travelers — up over 6% from the previous year, according to China Trading Desk.
Foreign visitors represented approximately one million of that total, 23 % more than it was last year, said the National Immigration Administration of China.
The Trip. com organization experienced a 180% construction in incoming ticket orders, while hotel booking for foreign tourists that builds an upgrade of more than 60%. The top 10 incoming markets included South Korea, the United States, Malaysia, Singapore, Japan, the United Kingdom, Thailand, Russia, Australia, and France. The construction on foreign tourists comes after a series of looser visa policies being carried out by China last year.
But this new lunar year, it is not only the same old mischief of Beijing and Shanghai drawing crowds: the regional cities rich in cultural heritage took the scene.
This year he marked the first Chinese New Year’s celebrations, known as the Spring Festival, because it was officially added to the List of Intangible Cultural Heritage of UNESCO last December.
Unesco describes the list as a popularity of cultural traditions of everything global, such as entertainment arts, social practices and festive occasions, which include “the richness of wisdom and the skills transmitted from one generation to another” matrix
Chinese cities leaned into the momentum of international recognition to spotlight their cultural heritage through organizing new year events such as lion dances, temple fairs, and folk art performances, according to the Ministry of Culture and Tourism.
According to the Trip. com. shijuhuang group, Fuzhou and Xi’an, rich in old places and occasions in heritage, saw orders in the accumulated platform up to 50 %, 52 %and 97 %, respectively.
Fliggy, Alibaba’s service platform, has experienced similar findings in its spring 2025 report, noting a 40% backlog in the call for “intangible heritage visits. “Tourism aimed at popular performance, adding Chinese opera and fireworks shows, building UPD at 36%.
Although international visitors primarily traveled to first-tier cities in China — such as Beijing, Shanghai, Guangzhou — smaller cities with popular historical sites like Dali, Zhuhai, and Beihai saw a growing interest on travel platforms like Qunar.
Tujia Data, a giant Chinese resident reserve platform, shows that reserves for foreign tourists, holidays have more than 3. 7 times in the annual shift, with 51 cantons that receive foreign visitors for the first timararay
Beyond domestic travel, Chinese tourists visited over 2,100 cities worldwide this Lunar New Year, marking a 50% increase compared to last year, according to China Trading Desk.
The destinations of the crown short such as Japan, Thailand, Malaysia, Singapore and Hong Kong led the numbers on outgoing trips, with Japan that exceeded the group List. trip. com reported that reserves in Japan doubled, while the southeast countries Asian as Thailand and Malaysia remained popular options due to visa absenteeability.
Long distance trips have also grown. Traveling to the United States exceeding 53%, while traveling to Europe has experienced significant growth, Spain, Italy and France have a greater than 50% in reserves. Although the official Chinese New Year’s Official Holiday .
Tags: asia, china, china travel, cultural tourism, lunar new year, travel trends, unesco
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