It almost feels like a watershed moment in German football. Whether it was the iconic shirts of the 1980s or the kit with which Germany won the World Cup in 1990, Adidas was almost synonymous with the success of Die Nationalmannschaft.
The new contract with Nike will take its position until 2034. “We are grateful to be looking forward to an economic career as a deal. Press release from the Federation. ” The award of a contract to our long-term Kit Nike supplier is the result of a transparent and non-discriminatory call for tenders,” DFB President Holger Bask added.
Without a doubt, the resolution to transfer from a German kit supplier to a company based in the United States will have a significant negative echo within Germany. But as reported through the sports business, the DFB fought with monetary disorders for a long time thanks to the poor functionality of the male team, but also because of the structure of the new campus in Frankfurt.
“It is comparable to a club relegated from the Champions League to the division of the moment,” said Grunwald Deutsche Welle, the Champions League. Consequently, DFB is expected to make losses of 19. 5 million euros ($ 20. 7 million) for the existing monetary year.
In this spirit, the DFB could not give a long -term spouse adidas any form of reduction to renew the contract. “Nike has through the most productive monetary offered and was also inspired through the content of his vision, which also included a transparent commitment to amateur and popular sport, as well as the sustainable progression of women’s football in Germany,” he said The president of the DFB, Bernd Neuendorf a statement.
“Until December 2026 we will work with all our might for common success with our longtime and current partner Adidas, whom German football has a lot to thank for after more than seven decades,” Neuendorf said. Then the world’s biggest football federation with seven million registered members, and one of Germany’s most iconic brands will go their separate ways.
Manuel Veth is the host of the Bundesliga podcast Gegenpressing and the head of the United States at Transfermarkt. He has also been in The Guardian, Newsweek, Hurler, Pro Soccer USA, and several other outlets. Feeds: @manuveth
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