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The Kayak CEO, Steve Hafner, supplies a significant replacement in the industry until 2025 due to a potential association between AI engines and giant companies, comparing it with a “breakdown of the dam. ” He has expressed considerations that classic sites that are obsolete consumers are more concerned with AI and social networks responses.
The Kayak CEO, Steve Hafner, said “feared” 2025 will see the first successful industry agreement between an AI engine and a wonderful player, then “it will be a bit like a break in the dam. “
“Once one of the AIS operates it with a wonderful player, everyone will run to collect,” said Hafner, mentioning Airbnb and Kayak Booking. com sister as in the main travel activities of the D ‘category.
Hafner was speaking at Skift’s Megatrends 2025 event in Manhattan Tuesday on “What’s Ahead for 2025.”
Hafner said it had to be established how AI will be announced in terms of “which requires credits for a genuine reserve. “
For example: do you pass the booking through Google’s Gemini to the hotel or airline, or do you pass through an intermediary like kayak?
Changing consumer behavior and upcoming regulation will also help determine the future of AI and travel, he said.
Hafner said he’s concerned about whether traditional travel sites will be a casualty of changing consumer behavior.
“My concern is that they will avoid going to classic sites to visit them or download an app, and they will rely more and more on social media,” Hafner said. “That’s where they’re already spending their time, and then the AI models where you get answers. “
Hafner said that kayak construction its own wonderful language style, “many other corporations do the same,” because prices fall. But also supplies Google Gemini.
“But just because the Kayak of AI is greater than the taste of kayak in Gemini does not mean that other people may not use Gemini,” he said.
As Megatend Skift noted, “influencers are the new agents on a journey. “
Hafner agreed, the influencers are “really moving the needle” and have replaced reading reviews as their generation did in TripAdvisor.
He said that Expedia is the maximum complex company to travel in the use of influential people because “he left with an organized list of creators. ” They make recommendations that can be reserved on the platform.
The Kayak CEO said his business would take another way. “We are passing through the mass market,” said Hafner. “You can percentage your favorite destinations, and if someone buys through it, they pay you. How much great. So we will take social networks, we will seek to remodel this in a chain of functional creation. “
Tags: AI, Google, Kayak, Megatrends 2025, MT25, Bulletin, Skift Live
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