From the first time I heard that Apple was working on a car, I went on record to say that this would never happen. Over the years, we would hear bits and pieces about developments at Apple suggesting that indeed, Apple was making a car. But even with those rumors, I was steadfast in my belief that Apple would never bring an Apple-branded car to the market.
As a user who has covered Apple for over 40 years, I’m almost certain that making a genuine car isn’t in its DNA, even if Apple is related to a giant automaker for potential retail sales.
However, in many interviews with the media, interviewed in an Apple car, an idea that the genuine vision of any automotive task was for him as a vehicle (word game) to supply his programs and services.
I once did an interview with a major tech exec who helped me see the future of tech.
In 1995, I had to interview Sony CEO Akio Morita right after his retirement. I asked him why Sony bought photos of Columbia in 1989.
Sony was a hardware company, and this did not make sense to many of us. But Mr. Morita took a futuristic view and said that movies “were just software” that could be played on Sony hardware. Of course, he was right. Today, all movies are digital and can be viewed on a plethora of hardware devices.
Steve Jobs, a core fan of Mr. Morita, and turned to him to recommend even before returning to Apple in 1997. Certainly, Morita’s hardware as a means of distributing software helped the jobs formulate their vision and Apple in which software and hardware are married. at the hip and are essential to Apple’s success.
When Jobs returned to Apple, I asked questions about his vision of the material. He corrected me and obviously indicated that hardware and software would be in the middle of their search to return to Apple.
In my newest column, I wrote about Lenovo’s resolve to hit the ground running on an automotive task that, in some respects, reflects Apple’s original vision.
“Lenovo sees vehicles as a new computing platform. They are not interested in creating a smart car but rather in becoming a leading provider that can deliver the full stack of computing functions that will make cars smarter and eventually autonomous in the future.”
Lenovo officials have indicated that a vehicle is just a computer platform. Since Lenovo is the PC supplier No. 1 and knows how to build PC, see a vehicle as a way of bringing its global experience in construction PCs to cars in the future.
I believe Apple’s vehicle initiative was primarily a research endeavor rather than a conventional automotive project. The company focused on developing the comprehensive computing framework necessary for a smart vehicle. However, as is widely known, Apple’s Car project has been discontinued. I am convinced that the insights gained from this research will contribute to realizing what I perceive as the true vision for a vehicle: transforming it into a platform for delivering an expanded array of software, content, and services.
If you have Apple CarPlay on your vehicle today, you know Apple has already extended its apps and services to millions of vehicles. However, Apple has discovered many new features and capabilities from the car project that could eventually be delivered through CarPlay. This could include adding AR functions to Apple Maps and Siri and integrating AI through an AI developer kit for third-party apps.
Although Apple has officially killed the automobile project, it can bet that Apple could not allow billions of dollars to value the studies. The paintings will be implemented in their true vision, which has been to make a car a way to deliver the applications, services and long -term purposes of Apple and bring more other people to the Apple ecosystem.
Disclosure: Apple and Lenovo subscribe to studies reports on artistic methods, as well as many other Top -Tech corporations in the world.
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