Since ChatGPT was launched in 2022, Gen Z and Millennial professionals who work as freelancers and small business owners, have leaped at the opportunity to leverage AI as a means of increasing their revenue.
Although it may not be used as a direct source of income in itself, young professionals within the 18-34-year-old age group consider artificial intelligence to be an all-in-one resource that drives revenue through relieving the burden off many aspects of their work, enabling them to be more productive.
For example, in an Amex Trendex survey conducted through American Express in June 2024, with more than 1,000 Gen Z and Gen Y professionals, nearly six in 10 respondents said they have been using AI in their company lately, compared to 34% of Gen X. Bathroom members and boomers (about 503 corporations were run by 10 employees or fewer, which would inevitably come with freelancers or sole proprietors).
The survey’s findings notably concluded that Gen Zers and Millennials mostly used AI for “automating routine tasks and cash flow analytics, while Gen-X and Baby Boomers were more likely to use it for chatbots and virtual assistants, fraud protection, and workforce management.”
Overall, almost some of the corporations interviewed agreed that, because of how they used AI, they felt smarter and were likely to be more likely to face competitors, thus expanding their chances of making more money.
When asked about their most common use cases for AI in their work lives when running their businesses, these three themes emerged:
Let’s dig into each one further.
Analyzing visitor knowledge is essential training for professionals, no matter what level of business they are at, whether they are individual teams as freelancers or managing up to 500 employees. This very important step allows you to gain business intelligence so you can see how consumers interact with your business and your services/products, what their personal tastes and pain issues are, tactics to streamline processes to make things harder for them and the spaces you can provide better quality service. By AI, you can not only uncover this knowledge but also be armed with actionable insights.
For example, Insight7 is an AI-powered tool that analyzes interview collections (over and over again) and uncovers difficult insights for decision making.
Hubspot also has a Make My person tool that you can use to generate temporarily and without problems to go to the appropriate visitors.
The AI team allows you to decompress visitor insights that will allow you to increase your overall revenue.
Due to the emergence of chatbots and AI-powered visitor services that provide 24-hour service and enable immediate reactions and satisfaction rates, classic visitor service roles are losing popularity, with a 5% drop in calls reported through the BLS (this figure could have decreased further due to the increasing popularity of chatbots since the BLS published this figure).
Small business homeowners and employed cars can take advantage of the opportunity to save money in the long run, because instead of hiring many visitor help agents, they can provide quality answers to questions asked, in a fraction of the time and cost, by employing a chatbot.
Additionally, instead of hiring virtual assistants who deal with admin work such as scheduling meetings, organizing calendars, responding to and sorting through emails, etc., freelancers and other small business owner can tap into the enormous possibilities of using time management and task management apps, also known as AI productivity apps. These include Clara AI, Taskade, and ProofHub.
One of the most popular use cases when it comes to earning money, and in particular to earn money at home, is content creation. Content marketing is an industry of 72 billion dollars, and the explanation of why it is so popular is because corporations know that consumers are more involved in the quality of the data and to obtain answers to their online questions than in the announcements of bad taste transmitted by television or brochures.
Content marketing includes blogging, article writing, social media posts (written content and audio-visual content), and email newsletters. Generative AI shortens the content creation procedure by allowing you to create entire articles (the quality of which you can check and align with your business tone), create article outlines, give you content inspiration, video and audio scripts, and also repurpose the content. It works with two money-making tactics:
First, if you are a freelance content creator (like a travel blogger) or provide content marketing services as a freelance digital marketing consultant, this saves you an enormous amount of time and gives you room to be more creative.
Second, if your business is not focused on content marketing, you can still make money from this since this is one essential avenue from which you will obtain clients. In terms of AI tools, ChatGPT is one obvious option, but there are others such as Semrush, which hosts a variety of AI content planning and content generation tools suitable for social media and other forms of digital marketing.
Content marketing is one of the most widely used instances for generative AI tools
Ultimately, while there are several use cases for artificial intelligence, these are the three that stand out the most, in which small businesses and freelancers have experienced the most benefits in terms of revenue, quality, and productivity. From lesser-known names such as Insight7 to more popular platforms and apps such as Hubspot and ChatGPT, there are plenty of ways you can cut down on your costs and make more money as a freelancer or professional starting your own business, using AI.
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