The world’s largest manufacturer of EV batteries is transforming our EV experience. CATL inaugurated the world’s “first” Electric Vehicle Experience Center in China over the weekend, showcasing around one hundred models from 50 brands. Visitors can “see, select, use and discover” electric cars powered by CATL’s complex batteries, adding Tesla, Volkswagen and NIO models.
CATL celebrated the opening of its NING space, calling it “the world’s first new power delight center” on August 10.
The Chengdu site was created with the help of the local government and several automakers. CATL said the new NING Space is designed as a holistic electric vehicle experience that allows buyers to “see, select, use and discover” electric vehicles.
CATL’s new EV Experience Center features around a hundred models from 50 other brands such as Tesla, Volkswagen and NIO.
Tesla’s Model Y and 3, NIO’s ET5 and ET5 Touring, and Volkswagen’s ID. 4 and ID. 6 for China are the numerous models on display.
CATL believes that the approximately 140,000-square-foot (13,000-square-meter) showroom will “accelerate the global transition to electric mobility. “This is the first time the battery giant has had a retail showroom engaged to interact with customers.
Although it is designed to sell vehicles, the center will have electric vehicle experts to answer questions and give recommendations.
The site will advertise electric cars with CATL’s latest generation of batteries while providing training on history and progress. Scientific workshops will also be held to help users of all ages explore and learn more about green technologies and electric cars.
CATL vice president Li Ping said the auto industry and customer mindsets are “undergoing significant restructuring. ” CATL has established a new “bridge between automakers and customers” for innovation and mutual success.
According to SNE Research, CATL has a giant lead in the global EV battery market, with a share of 37. 8% in the first part of 2024. The second largest battery manufacturer, BYD, had a share of 15. 8%. %.
CATL’s new online page is designed to help solidify your leadership. According to local reports, CATL could simply use a strategy similar to “Intel Inside”, in which electric cars would be labeled with their batteries. However, Luo Jian, CATL’s marketing director, dismissed the idea, calling it speculation.
Source: CarNewsChina, CATL
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is an experienced investor, monetary writer, and electric vehicle enthusiast. His enthusiasm for electric vehicles, basically Tesla, is one of the main reasons he pursued a career in investing. If he doesn’t tell you about his latest discoveries in the 10K, you can find him enjoying the outdoors or exercising.