One of the newest concepts in golf entertainment (3’s, a technique that combines Par 3 golf available under lighting fixtures with hospitality) is expanding with its current location in the Carolinas and a vision for long-term growth.
Founded by restaurant and hospitality entrepreneur David Sezna, the first three venues opened in Greenville, South Carolina in 2020 and 8AM Golf and his spouse Justin Timberlake invested in the logo in 2022 with plans to refine and reflect the style elsewhere in the major United States. States. metropolitan areas.
The second location will be in Charlotte, with the acquisition of the Pebble Creek Golf Course on Indian Trail and the announcement of plans for an extensive nine-month to one-year renovation that will add course improvements, lighting fixtures for nighttime play and a colorful supply of food and beverage industry. The new site 3 is expected to open in the second half of 2025.
“The three-way plan we created in Greenville turned out to be everything we hoped for – it’s the ultimate golf destination for a comfortable gathering with friends and family,” said 8AM Golf President Hoyt McGarity. “From the beginning, we had a broad vision for 3 and it’s wonderful to see those efforts come to fruition with the plans we have for our second site. “
The Charlotte course will be shortened from an 18-hole par 3 to 12 holes, staying true to the original concept of the 3. The facility will install lighting fixtures as well as a dining venue known as “The Grubhouse” that offers prepared food as well such as drinks and products. The relaxed atmosphere, designed to inspire golfers (and non-golfers) to get outdoors and socialize, will be enhanced through fireplaces, Adirondack chairs and music.
“The business genre is about laughter and accessibility,” said Trey Marucci, lead strategy director at 8AM Golf. “It’s about making the game of golf less intimidating for everyone in a way that provides other elements they enjoy: a glorious bar and grill flavor atmosphere at the center of it all, with TVs to watch your favorite game, smart food or smart food. food. cocktails if you just need to hang out on a beautiful patio and watch the sunset on a golf course. ]
“Adding all those off-course amenities to the concept that, ‘Hey, if you’ve never played golf and you need to give it a try, this is a wonderful position to do it,'” Marucci added. “No one is going to judge you. Getting started is simple and everyone is there to have fun. Someone’s ability to play golf is not judged much.
Golfers play under the lights at 3’s Greenville, a style that will be replicated at the upcoming Charlotte venue.
The 3 and 8AM Golf team continues to look for other locations to expand the logo, with the southeast and southwest of the United States being spaces of great interest in the short term, given the appetite for golf and the favorable year-round weather conditions in those regions.
“I know there’s a lot of appetite in some places, in the northern summer towns, and things like that as well, so it’s definitely whatever we’re in,” Marucci said. “And then in the longer term, we also reach out and talk to other people about some pretty attractive opportunities overseas. “
The concept of the 3 is of great interest to Timberlake, an avid golfer who is involved in artistic projects from 8AM’s portfolio of brands beyond his number one as a songwriter, performer, actor and producer.
“The 3 is anything you like because of the ability to access it. In fact, he likes the idea of bringing the game to more people and to other people who otherwise might not have the opportunity to revel in this game that he loves,” Marucci added. “So he tried to talk about how, as we get older, he can help us, whether it’s showing up at an event or things like that. Certainly, as site two is underway, we will soon be in a position to be ready for sites 3 and 4 here as well. These are things that he will support.
Golfers hang out and socialize around the fireplaces after golfing at 3’s Greenville.
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