The campaign, which includes television, print, direct marketing and virtual elements, mimics the classic look of automobile manuals. The use of exploded diagrams and line drawings is intended to publicize the expertise of Green Flag staff.
The televised run shows a Green Flag mechanic temporarily arriving at the scene of a broken-down car, while a voiceover explains that the logo has a national average reaction time of 30 minutes.
The ad created through MediaCom’s in-house advertising team, MediaCom Create.
Read the articles reserved for registrants
Read more articles every month.
Subscribe to free specialized newsletters
Get unprecedented new business intelligence with new Campaign Ad Intelligence Marketplace reports.
Search Marketing Jobs