Thai Son Nguyen has spent the last 18 years building a world-class virtual transformation and e-commerce service provider, SmartOSC.
As hard as it is to believe, we are in the moment of 2024. That means we have six months of insight into the dominant tech trends of the year so far. This also means that we know what corporations will bring with them in the second half of 2024 and what trends will be thrown into the dustbin of history.
During my conversations with other industry leaders and those on my company’s podcast series, some not unusual themes emerged that will shape the direction of the tech industry so far in 2024. It’s clear that as business leaders , we have a duty to not only keep up with changing technological trends but also to steer the ship.
So it’s time for us to act: which trends do we highlight at this time in 2024 and which do we leave aside?
Immediate advancements in generative AI have generated excitement as everyone tries to jump on the bandwagon and integrate this tough generation into their operations. But what’s the most productive way to adopt it in your organization?While you may not have fully answered this question yet, I think it’s clear that using AI generation in disparate ways, without top-down oversight and bottom-up experimentation, cripples groups and organizations.
Marketing is especially sensitive to the fragmented use of AI. While generation can have power if other groups use other solutions, logo messages can get lost. “If you load up multiple marketers using their own independent AI team for creative, you can generate an absolutely fragmented set of results,” Maria Elena Martyak, director of Doyle Blackfriars, wrote on LinkedIn. He advised setting rules about which AI equipment should be used and how it should be deployed.
On my company podcast, Dennis Trawnitschek, CTO of SCBx, said it best: “[AI] is a team sport. . . And it’s also very vital that we embrace top-down replacement. ” “We have to lead by example. ” He also highlighted the price of a balanced technique that harmonizes top-down and bottom-up strategies. While the senior team deserves to actively monitor and advise the integration of AI teams into facets of the business, it is very vital to embrace bottom-up participation and foster a culture of experimentation and innovation within the organization.
You get what you pay for, don’t you? Well, not necessarily.
While it may be tempting to spend a lot of money to buy the newest and shiniest system, a hefty price tag doesn’t equate to superior quality. Your generation wants to paint for your business, so make sure you know their desires. These desires vary depending on industry, location, business maturity, and a multitude of other factors, although virtually any and all businesses would gain advantages by prioritizing a portion of their budget over elements such as cybersecurity and visitor engagement.
The key is to do your studies and understand your specific needs. Do you want a generation that is in a position to scale temporarily, or a generation that is suitable for your organization’s level of IT talent, for example?Whatever your needs, they will be a more important choice. thing in its acquisition resolution that the price.
One-size-fits-all answers may seem convenient at first glance, but they may struggle to adapt to the conversion demands of modern businesses. A company’s needs are multiple and unique, which means that many corporations need more tailored approaches. and specialized responses can enable greater agility and adaptability, as well as enable the integration of parts that drive innovation.
The strategic imperative for organizations is to foster an ecosystem that prioritizes continuous innovation and flexibility. Consider exploring specialized answers that enable your company to navigate the complexities of your unique business environment while maintaining a competitive advantage in an ever-changing marketplace.
The emergence of generative AI equipment such as ChatGPT and Claude is altering the classic perception of coding. Thanks to those complex language models, other people who can write now have the ability to code with some degree of proficiency, making technology stacks more available to a wider audience. diversity of team members.
This trend aligns with the growing popularity of no-code and low-code progression platforms, which aim to democratize complex technologies such as artificial intelligence, device learning, and the Internet of Things by offering easy-to-use interfaces and drag and drop tools. Traditionally, creating programs that take advantage of these complex technologies required extensive programming knowledge; However, no-code and low-code platforms can enable faster prototyping and solution deployment, even for non-technical users.
The insight into this trend is also highlighted through Gartner, which predicts that 70% of new enterprise programs will use low-code or no-code technologies through 2025. Leveraging those technologies can give middle managers deeper insight into work. of their teams. higher evaluation and their direct reports.
In addition to the democratization of technology, another major trend is the growing demand for authenticity and real-life reporting by customers. A study conducted by Sitecore and Advanis found that 85% of customers prefer brands to provide “real life” reports rather than “the perfect life. “”, which reflects a move away from everything perceived as artificial.
This trend calls for a review of products and services, focusing on quality, craftsmanship, and storytelling that resonates with consumers to generate meaningful connections with the brand. By embracing authenticity, businesses can differentiate themselves and create offerings that are difficult to replicate. , this can encourage exclusivity and a price that resonates with customers.
As we approach the second part of 2024, it’s very important to make strategic decisions about which generational trends to adopt and leave behind. Saying goodbye to disparate AI applications, expensive technologies, and monolithic systems can be a smart move for many business leaders. In the meantime, I believe that in the near future no-code and low-code platforms will follow, as well as product authenticity. By making those informed decisions, companies can remain agile, forward-thinking, and competitive in an ever-changing generational landscape.
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