A POPULAR dealership will be demolished and replaced by a £2 million showroom touting a “high-end” luxury car brand.
Plans have been put forward to demolish Imperial Hornchurch’s single-storey building and upgrade it with a two-storey layout on Butts Green Road in east London.
The new will have a showroom on the ground floor and offices on the first floor.
The new purpose-built showroom will be a “high-end” car. The existing dealership specializes in Lamborghinis and Rolls-Royces.
In October 2023, the city council rejected an earlier application for a permit for a three-storey construction on the land of concessionaire Imperials.
City council chiefs felt it would provide a “visually intrusive scene to the street. “
The new two-storey construction measures more than two hundred square meters on the ground floor.
Planning documents also show that the first piece of land in the building would have “the appearance of a single-story storefront at the street point to align with the existing grocery shopping parade. “
The structure of the new showroom is expected to cost around £2 million.
The Havering Council is expected to make a resolution on the plans by Sept. 9.
City council chiefs have rejected a request for permission to draw up plans for a three-storey construction at the Imperials dealership in 2023, claiming it would be a “visually intrusive detail in the street scene”.
Access to the showroom from the ground would have been a problem.
Imperials specialize in high-end engines, from the Mercedes Benz G-Class to Lamborghini and Porsche.
The company has been around for 25 years and sells new and used engines.
The company features a diversity of exotic engines, adding a Mercedes Benz G-Class 5. 5 G63 priced at £549,948.
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