Statista R identifies and rewards industry leaders, top suppliers, and featured brands through exclusive ratings and top names lists in collaboration with well-known media brands around the world. For more details, please visit our website.
Active social media penetration in countries and territories in April 2024
Global social media penetration as of April 2024, by region
Number of social media users in the chosen countries in 2023 and 2029 (in millions)
Internet and social media number in the United States as of January 2024 (in millions)
Number of social networks in the United States from 2020 to 2029 (in millions)
Social media penetration in the United States from 2019 to 2028
Most used social media platforms, by type, in the United States as of December 2023
Social Media Use Through the Brand in the United States as of March 2024
Most popular mobile apps in the U. S. In November 2023, average number of unique visitors per month (in millions)
Mobile Access to the Best Smartphone Apps in the United States in April 2024
Top Social Media Sites in the United States in March 2024, Founded on Sharing
Social media platform or preferred to watch short videos according to netizens in the United States in March 2023
Top Online Video and Social Media Platforms in the U. S. in the second quarter of 2023, based on users per month (in millions)
American Customer Satisfaction Index (ACSI) of Online Networks Decided July 2022 to June 2023 (Index Score)
Average media usage in the U. S. in the third quarter of 2023, via media (hours. minutes)
Most common social media activities in the United States in March 2024
Average time spent per day on select social media platforms in the United States in 2023 (in minutes)
Proportion of social media users in the United States who engaged in political activity in the previous year, as of May 2023
Countries with the longest Facebook length as of April 2024 (in millions)
Number of Facebook in the United States from 2019 to 2028 (in millions)
Facebook monthly active users (MAUs) in the U. S. U. S. and Canada in Q4 2023 (in millions)
Proportion of Facebook users in the United States in April 2024, by age and gender
Most viewed domain names in Facebook News Feed in the U. S. in the U. S. in the first quarter of 2024, through content viewership (in millions)
Distribution of Facebook News Feed content insights in the U. S. in the first quarter of 2024, via the source
Number of Instagram in the United States from 2019 to 2028 (in millions)
Instagram penetration in the United States from 2018 to 2023
Distribution of Instagram users in the United States in April 2024, by age group
Distribution of Instagram users in the United States in April 2024, by gender
Number of Instagram influencers in the United States in June 2023, via followers
Influencer engagement on Instagram in the United States in June 2023, through followers
Number of TikToks in the United States from 2023 to 2027 (in millions)
TikTok triumphs in the United States in May 2023, by age group
TikTok usage frequency in the United States as of March 2024, by age group
Most popular activities on TikTok among users in the United States in January 2023, by gender
Share of TikTok users in the United States tasked with authoring content on the platform as of March 2024, by age group
How concerned are you about potential security and privacy risks related to TikTok?
Proportion of time spent by TikTok users on US social media apps in February 2023
Level of fear among U. S. citizens about TikTok’s privacy and security in March 2024, according to the platform’s use
Perspectives of Adults in the U. S. U. S. Immigration and Drug Administration on Government Ban on TikTok Starting March 2023
TikTok’s Effects on Mental Health and Digital Addiction Issues Among U. S. Users in May 2023
Number of Twitter in the United States from 2019 to 2028 (in millions)
LinkedIn number in the United States from 2019 to 2028 (in millions)
Number of Pinterest in the United States from 2019 to 2028 (in millions)
Number of Reddit in the United States from 2019 to 2028 (in millions)
Snapchat number in the United States from 2019 to 2028 (in millions)
Top Social Media Ranked Based on Brand Awareness in the United States in 2023
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2023
LinkedIn Brand Awareness, Usage, Popularity, Loyalty, and Buzz Among Social Media Users in the United States in 2024
Pinterest brand awareness, usage, popularity, loyalty, and expectation among social media users in the United States in 2024
Reddit Logo Awareness, Usage, Popularity, Loyalty, and Expectation Among Social Media Users in the United States in 2024
Awareness, Usage, Popularity, Loyalty, and Anticipation of the Snapchat Brand Among Social Media Users in the United States in 2024
U. S. Social Media Advertising Market Revenue from 2019 to 2028 (in U. S. Billions)
User-consistent ad spend in the U. S. social media advertising market from 2019 to 2028 (in U. S. dollars)
Social Media Advertising Revenue Growth in the United States from 2019 to 2028
Growth in social media ad spend in the United States from 2020 to 2028, via device
Average social media ad spend consistent with the user in the U. S. from 2019 to 2028, until (in U. S. dollars)
Social Media Ad Investment in the U. S. 2018 to 2027 (billion dollars)
Social Media Advertising Reach in the U. S. in January 2024, Across Platform and Gender
Proportion of users in the U. S. U. S. Citizens Who Think Social Media Is Smart or Bad for Society, November 2023
Proportion of US users who think social media is a smart or bad thing for society in November 2023, by age group
Proportion of adults in the United States through what they saw, read, or heard about Section 230 in April 2023, across generation
Proportion of adults in the U. S. U. S. Food and Drug Administration regarding the legal liability of tech corporations for content posted through users on their platforms, April 2023
Share Adults in the U. S. U. S. Centers for Knowledge Collection Practices of Social Media Companies in March 2023
Top Reasons Why Adults Don’t Like Receiving Information on Social Media in the United States in 2018 and 2023
News consumers engaged about social media misinformation in the United States, March 2023, by age group