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ShakeStir, the Cocktail Courier company, said the deal can help the spirits brands it works with.
Thirstie, founded in 2014, works with brands in their sales, offering them software for their storefronts and customer analytics. Two years ago, Thirstie attracted investment from U. S. retailer Republic, National Distributing Company.
Drinkers can order cocktail kits and gift boxes on the Cocktail Culture website. The kits focus on cocktails like margarita or cosmo and involve brands like Campari’s Grand Marnier and Wild Turkey Bourbon.
Cocktail Courier says its business gives brands the opportunity to “increase revenue, increase engagement, and leverage valuable customer insights. “
In a statement, ShakeStir, which operates as Cocktail Courier, said the deal “will allow for new customer reporting on alcoholic beverage logo sites. “The transaction, he added, would allow the logos to offer customers bottles and “exclusive online products” such as cocktail kits. through their sites.
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As a result of the agreement, cocktailcourier. com of ShakeStir will use Thirstie’s technology.
According to the statement, the combined company is expected to “realize profitability after integration, with faster expansion of either solution. “
Scott Goldman, who founded Cocktail Courier in 2014 and is its chief executive officer, said, “The Cocktail Courier/Thirstie combination positions us to drive our expansion and make more strategic acquisitions. “
Maxim Razmakhin, co-founder and CEO of Thirstie, added: “Obviously, big tech has won the race for alcohol delivery, but there is a limit to how temporarily or cost-effectively they can deliver a bottle of gin to their doorstep. expansion will be to offer new reports to the end consumer.
Last week, a report published through Silicon Valley Bank warned that online sales of wine fell in the United States last year.
In 2023, direct-to-consumer sales accounted for 72% of all wine sales in the U. S. On the other hand, the U. S. is up from 68% in 2022, with 11% on-site and 17% off-site, to the bank.
Of that 72%, e-commerce accounted for 8% of sales, its smallest percentage since 2016 and a drop of two percentage points since 2022.
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