The platform, which has a proven track record of helping the fashion industry stay ahead of trends since the company’s launch in 2018, uses artificial intelligence and a wealth of knowledge gleaned from Google and TikTok searches to anticipate the next big customer trend with an easy-to-use interface. Use the dashboard. This shows which customer interests are rising or falling and which promise to be long-term trends rather than short-term fads.
“What we do at Spate is we design this entire database of all the searches that are done on the web in the United States, and through those queries, we can get this raw, unfiltered, unbiased view of the consumer. perspective,” Olivier Zimmer, co-founder of Spate, told FoodNavigator-USA.
“What we’re also looking for is necessarily the life cycle of a trend. As social media trends emerge, like TikTok, for example, we’ll be able to capture the first signals of those emerging trends, and then as they mature and become bigger and more massive, they’ll regularly move to Google,” he added.
Taken together, this allows users to “predict the future,” meaning brands can innovate more as they should to meet customers’ desires and market products using the same language as the customer, he said.
Spate’s platform allows users to search for knowledge on social media by exploring food categories and exploring express trends, which come with 3 years of old knowledge and one year in the long term of the platform’s predictive model.
Users can also erase trends through the level (early or mature), which will provide insight into how sustainable a trend is.
Spate organizes TikTok’s data through hashtags, which Zimmer says the company consistently adds more than 750 per week. This allows users to explore microtrends, which might be better suited for marketing, social media posts, and working with influencers, than for product development.
Knowledge is also divided into discovery mode and category, allowing companies to delve deeper into a topic they are already interested in, such as tea, or explore emerging trends.
Recognizing that not everyone needs to do their own research, Spate also publishes trend reports created through the staff using the platform.
“These reports are based on the same data. . . but they will bring experience and a [human] touch,” Zimmer said.
Brands interested in Spate can receive more information or subscribe to a monthly service at Spate. nyc.