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Real Estate Plan to Market the Wilton Hotel to Gay Tourists
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The owners of a former funeral home in Wilton Manors got approval from the city to remodel assets into a 123-room boutique hotel called the Wilton Hotel.
The Wilton Manors City Council unanimously approved a rezoning of the hotel’s progression at Tuesday night’s council meeting, along with a developer agreement and deed restrictions on the progression.
The structuring phase of the 18-month hotel allocation is expected to begin in the spring of 2025, said Mark Ellert, one of the allocation’s spouses leading its development.
Ellert said he and his partners are contemplating turning the Wilton Hotel into a high-end boutique hotel aimed at the gay market.
“The homosexual tourism market is very much an underserved market,” he said. “Although Wilton Manors has a massive source of Airbnb spaces that cater primarily to a gay clientele, the city has never had a traditional hotel. . . There are “There are some older motels that are type B properties. “
It’s conceivable that the Wilton Hotel would be affiliated with a major hotel brand, but investors in the progression are resorting to operating the assets as an independent hotel.
“We’ve had some initial conversations with some of the same old suspect foreign brands, Hilton, Marriott, etc. ,” Ellert said. “But our tendency is to continue with the task as an independent form of life development. “
Ellert said the logo of the hotel in the world that caters particularly to gay travelers is Barcelona-based Axel Hotels, which has a location in Miami Beach.
Two companies controlled by Cooper City-based investor Walter Schneider paid $2. 6 million in 2022 to take over the Wilton Hotel development at 2505 North Dixie Highway in Wilton Manors, according to real estate records.
The assets are now owned by Wilton Five Points Partners LLC, which counts Schneider, Pavlo Joannou of Hillsboro Beach and Raymond Young II of Fort Lauderdale as administrators.
The 0. 8-acre assets are now occupied through an empty house and an empty advertising building that will be demolished. The construction of a funeral home until December 2022.
The investors had planned to expand a boutique condo on the 0. 8-acre Z-shaped progression site, located one block south of Wilton Drive, between 11th Avenue Northeast and Dixie Expressway.
Ellert said the site wouldn’t have that shape if his partners had acquired adjacent properties, but its value was too high. “That wasn’t our intention,” he said of the site’s unusual shape. “We wanted to put in a combination of some other properties, that goes back a few years. At the time, [real estate] values were rising.
As a result, investors abandoned their condo allocation plans because they had failed to build a site that was large enough.
Among other planned developments in Wilton Manors, Urbane Capital, led by Amin Jamal and Nitin Jain, will provide an 18-unit luxury townhome complex, consisting of 3 3-story buildings with six sets on a 1-acre site in the southeast corner. of Duval Court and northeast of Ninth Avenue. The project, called Wilton Yards, would put the homes up for sale.
In addition, Kaplan Residential is making plans for the allocation of six-story, 190-unit Generation at Wilton Manors apartments with 9,000 square feet of advertising space at 1209 Northeast 24th Street, 1225 Northeast 24th Street, 1401 Northeast 24th Street, 2449 Northeast 13th Avenue and 2430 Northeast 13th Street.
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