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By Calum Marsh
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While injuries kept LaMelo Ball off the court for much of the 2023-24 NBA season, the Charlotte Hornets star managed to stay very busy. Its signature functionality line with Puma remains hugely popular, with the most coveted colorways racking up significant fees on resale. market. Now, the duo is doubling down on Ball’s first lifestyle sneaker: the newly announced LaMelo Ball x Puma LaFrance.
Designed to turn heads on the sidewalk, those bulbous shoes look like a sumptuous take on the puff-soled skate shoes of the 2000s era, which are more fashionable than ever. “If you know Melo, you’ll know that he does everything in a big way. ” said Noah Bice, designer of Puma Hoops, in a statement. “So we had to create a silhouette that was compatible with that profile. “This is certainly self-evident, but the project has been accomplished. This thing is huge.
“I wanted to create a lifestyle shoe that represented my unique taste and personality,” Ball told GQ via email. Bright and thick, LaFrance’s first cherry red “Amour” color is one of the most ostentatious makeup looks we’ve seen. in a minute. For Ball, that raucous intensity was the crux of the matter. “La LaFrance Amour is anything crazy to use off the field. The butterfly midsole, animated through my tattoos, represents intelligent energy. The loaded tongue and extra-wide laces, plus the zigzag lace-up closure, add an exaggerated finishing touch. It’s like an early 2000s rap video in the shape of a sneaker.
The LaMelo Ball x Puma LaFrance will be on May 17 worldwide.
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