Flipkart, which plans to suspend its app-only strategy, has relaunched its mobile site under the name “Flipkart Lite. “
With this decision, Flipkart will no longer require its users to download and install its app; however, they will be redirected to your new mobile internet app.
Flipkart, which has been criticized for opting for an exclusive app and forcing its users to install its app, has nevertheless learned its mistake. Peeyush Ranjan, head of engineering at Flipkart, recently spoke about the merits of local apps, also stating that apps “also have their weaknesses. “”You have to download them and keep updating them,” he said.
Flipkart’s cellular engineering team found that with the right set of features in a browser, a cellular internet app can work just as well as a local app.
The company is looking to find strategies to create a robust and technically complex web application, while also running low-level APIs at scale based on developer feedback.
The goal is to provide features like offline browsing, storing previous search effects on the navigation page and product pages of the latest video, introducing push notifications, and other similar features for your cellArray.
On its blog, Flipkart explained how it managed to create this immersion, engaging, and high-performance app.
“In the coming weeks, we plan to publish more in-depth articles that delve into the technical architectures, models, and most importantly, classes learned,” the blog says.
Relaunching its mobile site and not requiring its consumers to download and install its app is a sensible decision on Flipkart’s part. Will this resolution win back its visitor base?Please share your perspectives in our comments section.
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