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By Amy Zipkin
On a Sunday in late January, Melinda Buchmann, who lives in Florida and oversees consumer relations for RevShoppe, a 30-person remote company that advises organizations on sales strategies and strategies, arrived in Banff, Alta. , to host a four-day conference. business meeting.
On the final day of the event, she joined through her husband, Josh, director of strategic partnerships at delivery company DoorDash, who also operates remotely. They spent two quiet days hiking through Banff National Park and visiting Lake Louise.
“I’m enjoying it because I don’t know when I’ll be back,” Buchmann said of the decision to combine downtime with business travel.
As post-pandemic life has been replacing and modalities now include full-time workplace presence as well as hybrid and remote jobs, business has also replaced. The phenomenon known as brecreational, or combined set of business and recreation, was first widely adopted through virtual nomads. But those package tours are now also popular with other people outside of this group. Allied Market Research, a subsidiary of Portland, Oregon-based Allied Analytics, estimated that the recreational market was worth $315. 3 billion in 2022 and will reach $731. 4 billion through 2032.
As employees devote more and more free time to their business vacations, companies are scrambling to determine where their legal responsibility to protect their employees from harm begins and ends: their so-called duty of care. And employees would probably think that because their adventure started with business, they’ll get all the help they want if something goes wrong on the recreational side. Instead, sometimes they deserve to think of the recreational component of a vacation as a normal vacation where they cover all expenses and unforeseen events.
Companies have a duty to know where their workers are on a business trip, cover expenses in case of a chance or emergency, locate a new place to live in if a hotel suffers damage and even industry in a broken rental car. Still, it’s not entirely clear if this canopy will end for good after the convention or the last consumer meeting.
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