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The France-based dairy maker said it stopped promoting Silk Nextmilk and So Delicious Dairy Free Wondermilk in the United States.
“After some time on the shelves, we made the difficult decision to discontinue Silk Nextmilk and So Delicious Dairy Free Wondermilk in 2023,” the company told Just Food.
“We are prioritizing our efforts on innovation across our product portfolio to meet customers’ preferences, functional and nutritional needs. “
Danone declined to comment on when it removed the product from shelves.
The owner of the Alpro logo highlighted efforts to expand its silk protein diversity with an oat variant “with 50% less sugar and 50% more calcium than cow’s milk. “
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In October, Danone highlighted a “sequential improvement” in volumes as the dairy giant implements a strategy for underperforming product lines as a component of Project Renew.
CEO Antoine de Saint-Affrique’s SKU rationalization task is primarily aimed at putting Danone’s core dairy and plant-based (PDE) businesses “back in their place. “
A key point of the strategy initiated since he took over as CEO in the autumn of 2021, de Saint-Affrique seeks to turn EDP into a “competitive and cutting-edge company in full growth”.
In February last year, de Saint-Affrique said: “We are committed to the transformation and repositioning of our EDP portfolio in Europe. We are on this adventure at the end of the 22nd. This work is not about easy, short-term solutions. Transformation is also about placing more emphasis on the benefits and capabilities of our brands and products.
“Our transformation is about streamlining and a more targeted portfolio. And while this strategic alignment will continue to have an effect on our volume in the short term and will take longer to be fully visible on the shelf, we have already begun to make the structure possible. options in all countries.
De Saint-Affrique added: “We hope that we will continue to focus on resolving what you want to repair and that we will do so with courage and determination. Engage in more active portfolio control by focusing on those parts of our portfolio that do not align with our strategy or where there is no credible path to sustainable pricing.
Last month, loss-making Oatly recorded a sizable impairment rate similar to last year’s resolution to continue the 3-plant production structure.
The company’s decision to abandon plans to build more sites in Peterborough, UK, in the US city of Fort Worth, and a third in China, comes at a cost.
In the fourth quarter ended Dec. 31, Nasdaq-listed Oatly recorded a non-cash impairment rate of $172. 6 million and “other costs” of $29 million, “related to the closure of certain production facilities. “
“The company may incur additional costs not considered recently due to events related to the grounding of construction of such facilities,” according to Oatly’s earnings commentary.
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