How GE CEO Larry Culp Abandoned Mediocre Manufacturing and Achieved Legendary Change with the Help of a Japanese-Born “Sensei”

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In early December in Lynn, Massachusetts, Katahira-san, GE’s star ambassador for lean manufacturing, conducted a coaching session.

The location was a GE defense jet engine plant where the spry Japanese-born consultant was headlining a kaizen (or “continuous improvement”) event. Walking the factory floor alongside Katahira-san was none other than GE’s CEO, Larry Culp. At Lynn, the courtly chairman and the assembly-line samurai moved in unison from workstation to workstation as they swapped ideas and solutions with the likes of machinists and welders on how to move parts and inspect engines faster and better.

Katahira-san (full name: Yukio Katahira), Culp notes, “speaks almost no English” and delivers his exhortations to the troops through a translator equipped with a microphone. He’s “a force of nature, even in his seventies,” Culp marvels. “No one can follow him when he runs through a factory. “During five days at Lynn, the boss recalls, the sensei guided six individual production groups to refine and speed up their workflows. “He’s in the box 10 to 12 hours a day, as usual, pushing and pushing groups,” Culp says.

And Culp loves it. “Unless you’ve seen some of the things that he’s seen over the past 50 years, you might think that a 10% improvement in the yield on a particular machine is all that’s within the realm of possibility in the short term,” observes Culp. “Katahira-san will say, ‘How about a 50% improvement?’ On Monday, the workers are ready to hang him. By Wednesday, they’ve gone through three cycles of experiments and seen a 40% improvement, and agree with him that they should shoot for a little bit more.”

What can’t be debated is the improvement Culp brings to GE, which is simply astounding. Nearly six years ago, Culp inherited a company this large, incredibly inefficient and perhaps on the verge of bankruptcy. Now, through an efficient production revolution and a relentless deleveraging through pop-up profits and well-timed asset sales, Culp has managed to break up what was once the world’s most famous conglomerate and instead has managed to create what will soon be three independent, publicly traded companies. – Qualification balances. Culp sparked the Great Disruption by spinning off GE HealthCare last January, and early in the second quarter, GE Vernova, its force center, will spin off GE Aerospace, leaving the giant advertising and defense engine maker and service provider as the last piece of the old empire.

For 2023, GE recorded the highest inventory appreciation of any U. S. industrial sector, posting a 95. 8% gain, adding the price of GE HealthCare inventories that investors earned in the spin-off. Shareholders who held their GE HealthCare inventories fared even better: their inventories increased 33% last year. It’s a testament to Wall Street’s long-term estimation of GE’s remaining businesses that its current $144 billion market cap is still twice its valuation when it owned GE HealthCare. Oh, and GE stock has especially outperformed Apple, Google, and Microsoft in 2023.

Today, the biggest source of market excitement lies in the right customers for the aerospace franchise, GE’s longtime crown jewel, which Culp himself will lead as CEO and president. This is a great replacement as he spends most of his career supervising CEOs. leading the product suites of his conglomerate at Danaher and GE. Culp tells Fortune that this replacement will mark the first time he will run a single company and a single P.

GE Aerospace operates on the “razor and blade” model. It essentially sells the engines (including, with its partner Safran, the world’s bestselling engine for narrow-bodies, the LEAP) at cost, and reaps huge margins on overhauling, inspecting, and providing spare parts for those in service. Since GE harbors the largest installed base of commercial engines of any manufacturer by far, some 47,000 or over 60% of the world’s total, it should enjoy big earning years ahead as those youthful LEAPs accelerate into their servicing cycle. (It’s uncertain how much the temporary shutdown of Boeing Max flights, owing to the blowout of a fuselage panel on an Alaska Airlines flight, will impact future LEAP orders, if at all.) Aerospace still struggles to produce at full capacity, the result of supply-chain snarls that started during the COVID crisis. To meet fast-rising orders and the looming wave of overhauls, Culp must greatly ramp up the cadence for both production and maintenance, sans delays and problems with reliability. “The pandemic put the industry on its back,” he told Fortune. “But it’s come roaring back as airlines invest in their future. Demand really won’t be a challenge. Our challenge will be thoughtful execution of that opportunity.”

Among Culp’s biggest enthusiasts is activist investor Nelson Peltz, CEO and founding spouse of Trian Fund Management, the multibillion-dollar investment fund that has profited handsomely from holdings like Heinz and P.

In April 2018, Culp became a senior director at GE and his day job was coaching at Harvard Business School. When GE’s finances collapsed that year, the board saw Culp as a savior. “I said no to the board twice,” he told Fortune. “I was flattered, but I didn’t think it was the right thing for me. ” During this era of crisis, Peltz, whose budget was giant GE shareholders and whose ex-spouse Ed Garden was on the board of directors, invited Culp to lunch in Boston. “I said to Larry, ‘Come on, I love you, but you’re a CEO, not a teacher. ‘ He said, ‘My family might not like that,’ and I said, ‘You’re too ideal to pass up. ‘ It’s a one-of-a-kind challenge. ” At Fortune, Culp declined to say whether the recommendation from Peltz, who remains a shareholder and whom Culp describes as “very supportive,” was decisive. But soon after, he heeded Peltz and the junta’s call to arms. “The third time, after reflection, I agreed to do it,” he says.

It was to Culp’s credit that, following the storms that rocked GE in early 2018, his predecessor, John Flannery, reduced the lax and oversized board from 18 to 12, typically losing 8 longtime managers. This reorganization brought, in addition to Culp, two new external members, possible unconventional options that proved key catalysts for the renewal of the manufacturer in the years to come. “A GE board seat is not necessarily as coveted in 2018 as it might have been in 1998,” Culp admits. After naming Culp as CEO, the board appointed one of his fellow rookies, Tom Horton, as senior director to replace Culp, a deal Culp strongly approved. Horton, a veteran in restructuring and crisis management. As CEO of American Airlines, he masterminded the major overhaul that brought the nation’s largest airline out of bankruptcy in 2013 and 2014. The third newcomer, Leslie Seidman, former head of the Financial Accounting Standards Board. During Culp’s tenure, Seidman helped GE manage the liquidation of its vast long-term care reinsurance portfolio, which some experts, including famed investigative accountant Harry Markopolos, said would sink the company’s ship, which was then in trouble. troubles Blame.

When Culp took charge, GE was reeling from a crushing load of roughly $140 billion in debt. That burden was primarily a legacy from the fall of GE Capital. GE’s legendary CEO Jack Welch had built GE Capital—the division that did everything from real estate investing to junk bond financing—into a giant, and Jeff Immelt made it far bigger. In 2007, it earned $12.7 billion, contributing over half of GE’s total profit. But the Great Financial Crisis sent the finance arm reeling, and in 2015, Immelt sold its assets at fire-sale prices to such buyers as Wells Fargo and Blackstone. To fill the yawning gap in earnings, Immelt embarked on a plan to restore GE to its industrial roots, shedding NBCUniversal and Synchrony private label credit cards, and going on an acquisition binge in power and oil and gas designed to remake GE as a high-tech, high-margin innovator and leader in energy. But Immelt vastly overpaid for such purchases as turbine manufacturer Alstom of France and a majority stake in oilfield services giant Baker Hughes, and the botched melding of the myriad units unleashed wave after wave of restructuring costs. Hamstrung by big deficits in power and weak overall earnings, GE couldn’t generate sufficient cash to lower the mountainous borrowings left mainly from the GE Capital fiasco.

After taking over in late 2018, Culp temporarily abandoned his plans to take the entire healthcare business public and instead decided that only large debt relief would allow GE to streamline its operations and potentially break up into sustainable, self-sustaining businesses. In 2019, Culp struck a deal to sell only one component of his healthcare business, the biopharma segment, to Danaher, his former employer. The timing was perfect: The transaction closed in March 2020, just as the outbreak of the pandemic was damaging the air and seriously slowing GE’s deliveries of new engines.

The $20 billion in proceeds buttressed GE’s balance sheet in the crisis. As the pandemic lifted, Culp’s lean initiatives at aerospace, power, and the other units substantially lowered the costs of making the likes of jet engines, boilers, and windmills. Those operating improvements lifted free cash flow from negative in 2017 and 2018 to $2.1 billion in 2021 and $4.5 billion in 2022, enabling more debt pay-downs. The pivotal step that cleared the way for the new GE: In March of 2021, Culp forged an agreement to sell GE Capital Aviation Services (GECAS) to AerCap, then and now the world’s largest aircraft leasing provider. GE secured roughly $25 billion in cash, as well as $5 billion in AerCap stock, a stake now fully exited. The proceeds so improved GE’s credit profile that the day after the closing, it floated a tender offer that enabled the resurgent manufacturer to repurchase $25 billion of its debt, on excellent terms. The next day, Culp announced that GE would split into three separate businesses, all boasting strong balance sheets featuring modest levels of investment-grade debt.

Culp presented three bills that reversed the formal, bureaucratic and ineffective practices that had long dogged GE. The first, of course, is his relentless pursuit of Lean style and mindset. The purpose of Lean couldn’t be more fundamental: to deliver portions on time, with the highest quality, the least charge, and the least waste, along with greater protection for staff and customers. The concept is to create standardized painting processes that continually don’t allow any detail to be too small. Lean requires staff to do homework the same way both once, and both. The challenge is to identify the most effective series of steps in production or to examine both parts and transform that series into a repeatable and unchanging chain. Workers and managers are constantly reviewing those workflows so they can continuously monitor them.

The secret of how Lean works: getting everyone involved in the process, and especially the staff in the factory, to contribute their concepts freely. Lean teaches that it is the box that assembles the modules and carries out the inspections. Who will be more productive in finding tactics to get a component to travel a shorter distance around the factory or to check larger batches of portions per shift without sacrificing quality?

According to David Cote, who ran GE’s appliances business in the 1990s and went on a highly successful run as Honeywell’s CEO from 2002 to 2017, GE’s old processes were anything but lean. The main problem: Management failed to engage the employees most crucial to making things go faster and better. “I installed lean at Honeywell because I thought it would be a big improvement on how things were done at GE,” Cote told Fortune. “The concept was that everything can be made more efficient and everyone’s ideas need to be considered, especially the hourly people. They’re the ones who know what the heck is going on, so engage their brains to figure out what’s wrong and how to fix it.”

Cote says that during his tenure there, GE necessarily ignored the other people in the trenches, and he doesn’t think things will be replaced after that. “GE wasn’t smart about production,” he says. At GE, production was considered a crude business, and everyone was thinking and the mob was doing things. It was an old-fashioned view.

Today, GE factories hold kaizen to the max every week, for one or more shifts. In most cases, participants are on-site staff and managers. Production engineers and foremen walk around the factory in gemba (Japanese for “real place”) to communicate with staff and gather tips that will fuel the next kaizen session. At the agreed events, staff from all areas of the company will meet, from abroad. Eighteen months ago, a conclave held in Wales, featuring Katahira-san, attracted participants from as far away as Brazil and the United States (including, of course, Culp).

While Culp was participating in a Kaizen team at the Lynn Military Engine Plant in 2022, staff discovered that a single component was delaying delivery times and discovered that the problem was a faulty welding process that rendered more than a portion of the elements unusable. . Workers corrected the challenge so that the new procedure eliminated virtually all defects and reduced production time by more than 8 weeks. Culp enthusiastically reported the progress in a memo to employees. At a facility near Cincinnati, reactors being inspected and overhauled were vertically in a constant position. The technicians had to go up and down the scaffolding to see, check and fix the rest of the sections and parts. Through a Kaizen session, the factory changed the formula so that the engines were enclosed in steel supports called “lobster traps” that staff could simply raise or lower mechanically. So now the engines move while the technicians stand still. Once lowered, they descend into pits whose openings are automatically covered with plates to prevent equipment and portions from falling. The new mechanics allow staff to move the motors more temporarily during the procedure.

Culp becomes definitively rhapsodic by extolling the gospel of Lean. Describing the recent occasion to Lynn, he says, “It’s not McKinsey, BCG, that comes up with a hundred pages of PowerPoint. These five-day kaizens are useful, do it now, check out do it or fail [occasions] – it’s nothing on someone’s to-do list, but it will be active until the end of the week.

Culp also needs managers to tell him whether a task is on its way to misfortune or failure. In GE’s new language, managers call a task “green” if it’s in line with goals, and “red” if it’s struggling. “Part of the cultural transformation we’ve experienced is that we’ve had to make ‘red’ territory safe, see it as an opportunity,” he says. Seeing red does not require Culp to reduce the target. “When those conditions occur, and they happen when you’re stretching, let’s go into problem-solving mode,” he explains. “Let’s settle for that. What can we do about it? Don’t hide it, that’s the step.

Culp recalls the pivotal moment when fears of admitting he was “red” began to fade. “I don’t vividly forget that specific meeting. . . where I became aware that something vital wasn’t going according to plan,” says Culp. No one had told me officially through the channels. And everyone looks at their shoes. The poor user who knew about this specific issue, and to your credit, I thank you today, answered a misleading question honestly and said, “We. “We’re out of the way, but I think it’s recoverable. But let me tell you what we’re doing. “And I was able to use that moment as the beginning of this kind of change. At that point, we get into trouble. Resolution mode.

Culp concludes: “Because if you shoot the messenger, guess what? In this case, bad news doesn’t circulate, and in fact it doesn’t, and any organization gets into wonderful trouble if it does. “Cote, who is familiar with Culp’s tastes from observing him at Danaher when they ran giant conglomerates, says Cote, “encourages other people to talk, but with facts. You can’t just tell a wonderful story about how this task will be a wonderful success, about a wonderful vision. “It may not work with Larry. You’ll need to know the facts and figures.

Within the company, Culp has reorganized GE into 30 separate profit centers, whose control groups control their revenue streams and balance sheets, and receive bonuses tied to the functionality of their teams. One key update: In the past, an inflated central staff provided much of the services, adding accounting, human resources, and marketing to the business suites. Culp has reduced the headcount at headquarters from just over 18,000 to a few hundred, and sent the maximum number of managers to the business clusters. Maximum recently in an attempt to split GE into 3 independent companies. ” It’s precisely the organization you want,” Peltz says. One user per fee for each domain in the company. Your overhead costs are minimal and you don’t replenish them from the company.

A fundamental question about Culp’s strategy is why he didn’t leave GE as a conglomerate. He proved one of the most successful figures ever at operating multiple businesses at Danaher. And even before the GE HealthCare split at the start of 2023, when GE still consisted of power, health care, and aerospace, it was modestly profitable and improving fast. He‘s never said that splitting off businesses is a superior model to operating them in combination. But the three pillars of GE share almost none of the purchasing, co-branding, and other synergies that the far smaller industrial segments at Danaher achieved. Also, the three core businesses that formed the pre-split GE are all extremely large: GE Aerospace, the top player in its industry, generated revenues of $31.8 billion in 2023, while GE Vernova booked $32.7 billion, and the pre-spin GE HealthCare at nearly $18 billion in 2022 sales was plenty big enough to stand on its own. The CEOs will no longer need to worry about the old conglomerate curse that headquarters will use their profits to subsidize another group that’s doing poorly. Each member of the board can bring expertise in a single business. Their share price—and the value of their options and restricted stock—will directly reflect their franchise’s performance rather than the combined results of a collection of P&Ls.

However, one asset they would likely continue to leverage is Katahira-san, who painted his magic in GE’s factories and proved to each and every one of them that his universal Lean language can work anywhere, too. Certainly, Culp, as CEO of GE Aerospace, will continue to invoke the septuagenarian whirlwind that so inspired him three decades ago at Toyota. “If he’s at a Kaizen site for a week, I’ll visit him to stop by and have dinner with him,” Culp says. “Because I take advantage of it a lot. He really needs to see other people realize their potential. We cherish every hour we spend with him. Where do you have dinner?”We went to a Japanese restaurant with him, of course. ” says Culp. He hardly eats anything. ” The translator is also there, and when Katahira-san starts talking, Larry Culp makes sure his mentor has the floor.

This story originally appeared in Fortune. com

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