Fresh Food For Now Company has introduced an unbranded diversity of premium sandwiches and wraps for stores and foodservice operators.
The company highlighted that the sleek design of the white packaging of its new variety provides a fresh and “homemade” feel to both stores and consumers.
It added that the high-end packaging formats ensure products stand out on the shelf and are suitable for a wide variety of outlets, promising quality with ingredients sourced for ‘standout provenance’.
The new line includes “timeless classic” sandwiches such as Chicken Club, Ploughman’s Farmhouse Cheddar, BLT, Greek-style chicken, Mediterranean-style tuna salad, and Farm ham and cheese.
The wraps include fillings of Chicken Caesar, Saag Aloo Khobez, and green chickpeas and falafel, while four premium salad features have also been revealed as part of the launch.
“We understand the evolving preferences of today’s consumers, who seek not only delicious flavours, but also a sense of authenticity in their food choices,” said Wayne Greensmith, head of customer marketing at Fresh Food For Now.
“Our new unbranded diversity has been thoughtfully designed to provide stores with diversity that not only meets, but exceeds, the expectations of today’s consumers. This line will delight all diners by offering a blend of unique flavors and quality ingredients, providing each visitor with a new, tasty, original and premium product.
Fresh Food For Now Company is an advertising and delivery service established as a department of food production giant Samworth Brothers in 2019. It claims to have the length and scale to succeed in virtually any type of business in the UK, regardless of location, from a big city. stores, rural communities, and roadside gas stations.
Fourth-generation family firm Samworth Brothers produces a wide range of chilled and ambient foods that are consumed by millions of people throughout the UK daily. As well as supplying many retailers with own-label goods, its portfolio also includes bakery brands Ginsters, Soreen, West Cornwall Pasty Co., Dickinson & Morris, and Urban Eat.
He is also a major shareholder in savoury pastry specialist Higgidy, which reported a £3. 4 million loss on its most recent monetary statements due to inflation and disruptions similar to the expansion of its Shoreham-by-Sea last year.
Find the tastiest NPDs recently introduced through Urban Eat, Higgidy and other brands in our roundup here.
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