Innovative Food Holdings, Inc. Announces Chief Financial Officer Transition

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Gary Schubert

BONITA SPRINGS, Fla. , Jan. 2, 2024 (GLOBE NEWSWIRE) — Innovative Food Holdings, Inc. (OTCQB: IVFH) (“IVFH” or the “Company”), a national distributor of gourmet specialties to professional chefs and gourmets, today announced that Gary Schubert has assumed the role of Chief Financial Officer (“CFO”) at IVFH effective January 1, 2024. The company’s former chief financial officer, Richard Tang, will remain with the company to help with the transition through the end of January. We thank Richard for his tremendous contributions over the past 3 years, returning the company to post-COVID profitability, recapitalizing all of the company’s debts, net current capital, and strengthening the accounting team, enabling them to comply with all SEC requirements. Deadlines.

New CFO Gary Schubert brings to IVFH extensive public company and food industry experience gained during his 15 years at Walmart and 3 years at Tyson Foods. Most recently, he was Senior Director of Finance and Transformation Strategy at Walmart, Inc. In this role, he was responsible for driving long-term sustainable expansion by expanding visitor wallet share, driving repeat business and achieve better end-to-end omnipresence. channel economics for Walmart’s $75 billion e-commerce business. Prior to this role, Mr. Schubert was chief monetary officer of Walmart’s Neighborhood Market business, the sixth largest supermarket chain in the United States, with more than $20 billion in annual sales across 700 locations. Additionally, his financial leadership at Walmart spanned roles in merchandising, operations, e-commerce and strategy. During his previous experience at Tyson, the world’s second largest protein processor, Mr. Schubert held positions in financial planning and research, corporate treasury and investor relations. He graduated from the University of Arkansas, majoring in monetary control and minoring in accounting, where he also controlled the expansion of a multimillion-dollar fund on behalf of UniversityArray.

“We are thrilled to welcome Gary to IVFH. Our extensive experience in creating and executing successful methods in complex, multi-billion dollar companies, adding Walmart and Tyson Foods, will deepen our monetary acumen, governance and control processes as we move toward the next bankruptcy of our strategic plan. Gary’s skills will help us drive and execute our strategic objectives and deliver meaningful pricing to our shareholders,” said Bill Bennett, CEO of Innovative Food Holdings. “While Gary and I have worked together on many capabilities over the past decade, we have continuously focused on providing organizations with robust strategic design and execution. I am thrilled to welcome Gary to IVFH as we continue the incredible opportunities for the company. “

About Innovative Food Holdings, Inc. At IVFH, we help make food special. We supply foods that are hard to find, have a captivating history, or are at the forefront of food trends. Our gourmet food market connects the world’s most productive food artisans with the most no-nonsense professional chefs and passionate foodies from across the country. We curate the variety, expertise, and generation teams that help our consumers create unforgettable experiences for their visitors and families. IVFH-owned online retail brands include www. igourmet. com, www. plantbelly. com, and www. mouth. com.

Additional data can be obtained in www. ivfh. com.

Forward-Looking StatementsThis release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the “Company”) that are based on the current beliefs of the Company’s management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Words such as “may”, “should”, “expects”, “projects,” “intends”, “plans”, “believes”, “anticipates”, “hopes”, “estimates”, “goal” and variations of such words and similar expressions are intended to identify forward-looking statements. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein. These statements involve significant known and unknown risks and are based upon several assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond the Company’s control. Additional factors that could also cause actual results to differ materially relate to, international crises, environmental and economic issues and other risk factors described in our public filings. Except to the extent required by law, the Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions, or circumstances on which any statement is based.

Investor and Media Contact:Gary SchubertChief Financial OfficerInnovative Food Holdings, [email protected]

A photograph accompanying this announcement can be obtained at: https://www. globenewswire. com/NewsRoom/AttachmentNg/44a231d1-d4fc-442e-9424-3fb2974d4fbc

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