Influencer Marketing in the UK (UK): Statistics & Facts

Global Influencer Marketing Market Size from 2016 to 2023 (USD billion)

Creator marketing spend in Europe from 2016 to 2020 (€ million)

Evolution of spending on author marketing in Europe from 2017 to 2020

Leading business-to-consumer (B2C) influencer marketing in Europe in April 2021

Top Business-to-Consumer (B2C) Influencer Marketing Challenges in Europe in April 2021

Evolution of influencer marketing budgets of business-to-consumer (B2C) brands in Europe in 2021

Number of social networks in the UK from 2018 to 2027 (in millions)

Most Common Social Media Activities in the UK in September 2023

Top Social Networks Ranked Based on Brand Awareness in the UK in 2023

Most popular social media platforms in the United Kingdom (UK) in the third quarter of 2022, based on scope of use

Top social media apps on the Google Play Store in Great Britain in September 2022, by number of downloads

Most Popular Social Media Platforms Among Fashion & Lifestyle Shoppers in the UK in Spring 2022

Social Media Sites or Apps Used by Young People in the United Kingdom (UK) in 2021

Number of Instagram in the UK from September 2018 to June 2023 (in thousands)

Instagram usage in the UK in the first quarter of 2021, by age and gender

Instagram brand awareness, usage, popularity, loyalty, and expectation among social media users in the UK in 2023

Distribution of Instagram influencers in the United Kingdom in 2021, by number of followers

Engagement rate of Instagram influencers in the United Kingdom (UK) in 2020 and 2021, by number of followers

Expected benefits consistent with posts from Instagram influencers in Canada, the United Kingdom, and the United States in May 2021, on the number of fans (in U. S. dollars)

Forecast number of YouTube in the United Kingdom from 2017 to 2025 (in millions)

Breakdown of YouTube users in the UK in 2021, by gender

Proportion of other people who watched short video clips (such as on YouTube) in the following week in the United Kingdom (UK) from 2016 to 2021, by age group

YouTube categories with the percentage of influencers in the United Kingdom (UK) in 2021

Expected earnings consistent with YouTube influencer videos in Canada, the United Kingdom and the United States as of May 2021, via number of fans (in US dollars)

Awareness, use, popularity, loyalty, and expectation of the YouTube logo among social media users in the UK in 2022

Projected number of TikTok in the UK from 2020 to 2024 (in millions)

Average predictions of minutes per day spent on TikTok in the United Kingdom (UK) from 2019 to 2023

TikTok brand awareness, usage, popularity, loyalty, and expectation among social media users in the UK in 2023

Distribution of TikTok influencers in the United Kingdom (UK) in 2021, through number of followers

TikTok influencer engagement in the United Kingdom (UK) in 2020 and 2021, via follower count

Expected earnings consistent with TikTok influencer videos in Canada, the United Kingdom, and the United States as of May 2021, through fan count (in U. S. dollars)

Most Popular Emerging TikTok Creators in the UK in 2023, Based on Number of Followers (in thousands)

Top business-to-consumer (B2C) marketing channels in the UK in Spring 2022

Marketing channels with highest growth potential according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022

Use of influencers by business-to-consumer (B2C) marketers in the UK in spring 2022, via follower count

Types of Influencer Marketing Used by Business-to-Consumer (B2C) Marketers in the UK in Spring 2022

Influencer Marketing Goals According to Business-to-Consumer (B2C) Marketers in the UK in Spring 2022

Level of creative control exercised by brands in influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022

Top Influencer Marketing Concerns/Challenges According to Business-to-Consumer (B2C) Marketers in the UK in Spring 2022

Expected increase in influencer marketing spending through business-to-consumer (B2C) marketers in the UK in 2022

Most Discussed Products/Topics Online in the UK in September 2023

Sources of inspiration for what’s new in the UK from September 2023

Attitudes towards advertising in the UK in September 2023

Most popular video content type for internet users in the United Kingdom (UK) during 3rd quarter 2022, by weekly usage reach

Type of influencers most likely to be followed by fashion and lifestyle buyers in the United Kingdom as of spring 2022

Influencers are considered valid among fashion and lifestyle shoppers in the UK in spring 2022, depending on the type of influencer.

Influence of Repeated Influencer Recommendations on Likelihood of Purchase Among UK Fashion and Lifestyle Shoppers in Spring 2022

Number of court cases on virtual advertising and cases dealt with through the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2022, using ad placement

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