Viva Innovation (official site) is a Korean company that transforms the knowledge of regimen fitness assessment into data for patients and fitness professionals. The general context here is that the Korean government encourages and subsidizes the regime’s six-month fitness checks as a preventative measure to keep its citizens fit. This provides the opportunity to detect and treat disorders at an early stage, when this is the simplest and least expensive method.
A giant component of the Korean population accepts this offer, and as a result, gigantic amounts of knowledge are generated that are not exploited to their full potential. That’s where the Kindoc platform comes in.
The Kindoc platform (Android app) is divided into two aspects. There’s Home Doctor Monitoring, an app that patients use to track and perceive their fitness. The app has a wisdom base and an AI (Artificial Intelligence) interface that allows you to enter symptoms to propose imaginable diagnoses. There is also a pre-operative checklist to make sure patients don’t do anything vital during the preparation phase for the operation.
The second facet is the Health Coach, which tracks and monitors fitness parameters such as blood sugar, heart rate, blood pressure, body composition, etc. While not everyone needs to keep track of them regularly, those who want to have an easy way to do so. Then, others would possibly use ancient knowledge to observe longer periods of time.
It’s to emphasize that fitness insights are in a centralized government system, but the app itself can collect more knowledge that will be recorded there, and more so, the app can upload prices by mining data and presenting other degrees of data consistently. path for doctors and patients.
Viva Innovation has many opportunities to distinguish itself from potential competitors who may have access to the same dataset (requires a government certification). Here’s where having a better user experience (UX) is paramount. If both patients and doctors have a common understanding of the data, their cooperation is easier and hopefully improves the health outcome.
Viva Innovation’s business style is based on partnerships with fitness centers or hospitals that perform those routine fitness checks. The company necessarily receives a percentage of the costs of the type (subsidized). These establishments can take advantage of Viva Innovation’s CRM teams that cover appointment scheduling through Knowledge Processing and Security.
Also, there are partnerships with big conglomerates who want to help their employees achieve higher health outcomes, notably with the help of the Kindoc platform via the Corporate Checkup program. Kindoc has all the patient-facing interfaces to enlist, remind, and manage employees in this context, making it easy to onboard new corporations. Some customizations are possible, but I didn’t venture into that rabbit hole.
At the moment, Viva Innovation claims to be the number one fitness tracking platform in Korea, although there is some competition. They have 1. 3 million annual active users and their trading volume has recently doubled.
Not every country has such a fitness program, but this generation can adapt to other situations. At the moment, I think the simplest solution would be to locate nearby, in Japan or other Southeast Asian countries.
Filed in Medical. Read more about CES, CES 2024, Korea and Startups.