Best Online Financial Advisors in January 2024

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Online money advisors are more widely available and less expensive than human advisors who actively manage investment portfolios. Online money advisors would possibly refer to automated investment platforms such as robo-advisors.

Online money advisors are an option for both amateur and uninvolved investors, regardless of their wealth level.

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For this list, we do not have online advisors who link clients and advisors for comprehensive money plan services, such as Zoe Financial or Facet Wealth. Instead, we focus on technology-driven corporations where you can access an automated, personalized portfolio and consult with a professional for recommendations whenever you want.

Here are our top picks for online financial advisors.

SoFi Automated Investing

Types of investment accounts: individual and joint taxable brokerage, traditional IRA, Roth IRA, and SEP IRA.

What emerges:

SoFi Investment Review

SoFi will exit the cryptocurrency market as of December 19, 2023. Existing SoFi crypto investors will want to liquefy their crypto assets or migrate to Blockchain. com.

What to look out for: 

Betterment Investing

Types of investment accounts: Individual and spousal taxable brokerage, traditional IRA, Roth IRA, SEP IRA, inherited IRA, and trust.

What stands out: 

*Cash Reserve is only available to clients of Betterment LLC, which is not a bank, and cash transfers to program banks are conducted through the clients’ brokerage accounts at Betterment Securities. Learn more.

What to pay for:

Betterment review

Investing on the Wealth Front

Types of investment accounts: Taxable brokerage for individuals and spouses, traditional IRA, Roth IRA, SEP IRA, trust, and 529 college savings plan.

What stands out: 

What to pay for:

Wealth Front Review

Ellevest

Investment Account Types: Taxable Individual Brokerage, Traditional IRA, Roth IRA, and SEP IRA (all held at Folio Investments).

What emerges:

What to pay for:

Ellevest review

Ameriprise Financial Investments

Investment Account Types: Three controlled account features that can be opened as an individual brokerage account, classic IRA, Roth IRA, IRA, SEP IRA, 401(k), 403(b), 529 plans, and Coverdell Education Savings Accounts. (CESA).

What stands out:

What to pay for:

Ameriprise Financial Services review

Financial advisors who offer monetary recommendations quote over the course of an hour, typically between $100 and $300. Advisors who extend a comprehensive financial plan tend to rate a flat fee of between $1,000 and $3,000.

If you hire an advisor to manage your investment portfolio, you will be charged a constant percentage of your account balance, between 1% and 3% per year. While those rates are much more consistent than the rates charged through the most productive robots. advisors, you get the added benefits of being able to create an appointment with a trusted source who can tailor your strategy to your needs, provide private recommendations, and answer questions as they arise.

A money advisor is an umbrella term that includes money planners and investment advisors. Most online advisors offer investment control, either through a human or a complex set of computer rules, and money crafting plans or tools.

Certified Financial Planners, or CFPs, gain extensive education in various areas of money planning, adding retirement, taxes, insurance, and estate planning. They also comply with the fiduciary rule, which means that they are legally obligated to defend the interests of their clients. and your business. All PFCs will have to be trustees, but not all trustees want to be CFPs.

Fiduciaries are financial planners or financial advisors who are ethically and legally bound to put the best interest of their clients first. Fiduciaries follow what is called fiduciary duty, which includes the duty of care and the duty of loyalty. 

You can also meet with an expert user for financial advice. So if you’d rather meet with a user, here are some teams in your area:

We looked at Personal Finance Insider’s method of the most productive online money advisors to compare investment platforms. We compared a long list of Registered Investment Advisors (RIAs), taking into account fees, investment selection, access, ethics, and visitor service. Productive online advisors earn the highest ratings in all five categories. Investment platforms score between 0 and 5.

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