Global e-commerce company DTC ESW Announces Strategic Hires to European Leadership Team to Drive Regional Expansion
Global direct-to-consumer (DTC) e-commerce company ESW today announced that Martim Avillez Oliveira, who joined ESW in 2020 as a member of the Advisory Board and in the past served as European Commercial Director, has taken on a new role. As Executive Director – Europe and UK. As CEO, Martim continues with his ESW logo building paints and expands his advertising presence, sales and partnership functions in the UK and Europe.
Oliveira is former Executive Vice President of Global Supply Chain and logistics specialist, Li.
ESW has made several other strategic leadership appointments in the UK and Europe as it continues to expand and expand the ESW logo in the region. Former Head of Klarna’s Global Commercial Group, Alan Clarke, joins ESW as Chief Commercial Officer for Europe. Alan brings with him He has extensive cross-industry business experience and has a track record of success in e-commerce, through leadership positions in organizations such as American Express.
As ESW moves into a new phase of growth, following the acquisition of previous Scalefast in 2022, and as its entire ecosystem evolves accordingly, Neil Ward also joins ESW’s leadership team in the role of Chief Transformation Officer. Neil brings more than two decades of varied transformation and upgrading to join the business and will be guilty of leading the evolution of ESW’s technical offering as it innovates to deliver even more return on investment and deliver competitive value to its global logo and retail partners.
Tommy Kelly, founder and CEO of ESW, said: “We are very pleased to announce the ESW team, which reflects the breadth of our ambition in Europe and beyond. “
“These leadership appointments advance our ambitious vision of empowering leading European brands in apparel, footwear, entertainment, cosmetics, accessories, luxury electronics and customers as they energize their DTC channels for the massive latent demand from global customers for their products. “
The recent circular of new appointments to leadership positions reflects an era of immediate transformation for ESW. In June 2022, ESW announced the acquisition of Scalefast, a Los Angeles-based end-to-end e-commerce solutions provider, which further strengthened ESW’s position. global and national DTC e-commerce ecosystem with its central specialty store and knowledge analysis functions. Most recently, ESW announced the expansion of its functions to a number of generation partnerships, adding global logistics provider SEKO Logistics (SEKO) and Mamenta, Inc. , the platform that enables brands to seamlessly attach knowledge positions and shares to global markets.
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