Horse racing gives online sports a way to win more consumers and sell them on other offerings, such as in other sports.
The game of kings has been all the rage recently on online gaming sites, with bookmakers partnering with horse racing corporations to attract and retain consumers in the United States.
A deal similar to horse racing was announced this week, with DraftKings Inc. and Churchill Downs Inc. announcing a new multi-year partnership. The deal will bring pari-mutuel betting on horse racing to DraftKings, which plans to launch a standalone app called “DK HORSE” in the coming months.
DraftKings intends to integrate its horse racing app into its online sports betting and other offerings in the future. However, he expects the standalone edition, first, to be available in 21 states and launch before the Kentucky Derby next May.
“We are excited to partner with Churchill Downs Incorporated, not only to give our existing consumers the opportunity to interact on pari-mutuel betting on horses, but also to win new consumers in the famous moments of horse racing,” said Jason Robins, executive director of DraftKings. press release. “Due to the design of the agreement, we expect this new product to be profitable without delay. “
Churchill Downs announced earlier this year that it would retire from the online sports betting business, after looking to get away with its TwinSpires brand.
Instead, the Kentucky-based company pivoted to become a business-to-business horse racing betting provider for other bookmakers. as other occasions he will do it for sure on behalf of DraftKings.
The generation of Early Deposit Betting (ADW) for the society will be through TwinSpires.
“We, the intensity and quality of our online offering through TwinSpires are unrivalled in horse racing,” CDI CEO Bill Carstanjen said in the statement. solution that will showcase its huge visitor base, from sports betting to horse racing betting. “
CDI announced in September a similar deal with DraftKings’ main rival, FanDuel. Under the terms of the multi-year agreement, Churchill Downs will supply the generation and facilities that FanDuel wishes to enable consumers to place pari-mutuel bets on races on the FanDuel platform.
Interest in horse racing among legal sports is developing for a number of reasons, in addition to the fact that some operators have long-standing links to the sport, for example through parent companies founded in Australia or Europe.
Another thing is the preference to give bettors something to bet on at any time, and it turns out that a horse race is unfolding somewhere in the world at any time of the day.
People who bet on horse racing probably bet on other things as well, adding other sports, allowing them to cross-sell more products. No, allowing gaming corporations to enter markets that may one day open up to more gambling activities.
PointsBet, which now offers sports in thirteen U. S. states, is now offering sports in thirteen U. S. states. The U. S. government made an announcement in October that suits one’s reasons. With visitor acquisition and cross-selling in mind, the Australia-based bookmaker said a subsidiary has signed a partnership agreement with a department of Stronach Group, “the dominant thoroughbred horse racing corporation in North America. “
As a component of the agreement, horse products and content will be incorporated into the PointsBet sports app. A standalone platform with the PointsBet brand is also being developed.
“The PointsBet branded [early deposit] solution is expected to launch in early 2023, giving PointsBet an online presence in more than 30 U. S. states. “We are in the U. S. , adding jurisdictions where we don’t offer sportsArray lately,” said PointsBet CEO Sam. October. ” Significantly, the developing database of career clients. . . it will also be sold to PointsBet’s sports and iGaming businesses. “
Other bookmakers are also getting involved in horse racing. Caesars Entertainment Inc. offers its Caesars Sportsbook app and Caesars Racebook app, which is available in 8 states, most recently in Maryland.
Meanwhile, BetMGM has a horse racing app available in Florida, Louisiana, and Ohio.
“The BetMGM Horse Racing app is a key component of our market expansion plans and will drive our continued expansion in 2022,” BetMGM CEO Adam Greenblatt said in a December 2021 press release.