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Satellite TV and streaming facilities such as Netflix, Hotstar and Amazon Prime Video, and other virtual media will need to avoid without delay the publication of classified ads selling gambling and betting aimed at the Indian public or face prosecution of criminals, the Ministry of Information and Broadcasting said in a statement. stern realize on Monday. .
“The ministry noted that promotional content and promotional items from betting platforms are still visual on some news platforms and OTT (over the top) platforms,” the report said. to promote betting platforms in virtual media,” he said.
Gambling and betting is illegal in most parts of India. “In accordance with paragraph nine of the Guidelines for the Prevention of Misleading Advertising and Approvals for Misleading Advertising 2022 under the Consumer Protection Act 2019, it has been noted that since gambling is illegal, advertisements for gaming platforms and online gaming abroad are prohibited. ” indicates the warning.
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Platform ads are an illegal activity and cannot be broadcast on any virtual media, if they comply with the 2021 data generation regulations (guidelines for intermediaries and code of ethics for virtual media), the ministry said. For personal satellite channels, the Ministry also invoked the provisions of the Advertising Code under the Cable Television Network Regulation Act 1995.
“You are informed (that) the ads of the corresponding news sites which, in fact, are replacement ads for offshore online platforms, do not appear to strictly comply with those laws,” the expert said.
Contravention and rape can result in criminal prosecution of applicable laws, he warned.
“The government learned that several sports channels on television, as well as OTT platforms, have recently aired ads for offshore online platforms as well as their replacement news websites. The reviews were supplemented by evidence containing direct and replacement announcements from offshore platforms such as Fairplay, PariMatch, Betway, Wolf 777 and 1xBet,” the ministry said in a press release.
The realization will also apply to social media intermediaries, as the ministry also sent the letter to those companies.
The ministry has detected at least 26 such offshore websites, most commonly related to games such as cricket, football, tennis, kabaddi and horse racing, according to other people familiar with the matter.
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These use select news platforms or combine with a news content aggregator, or gain a user base employing Telegram groups, they said. Once users download the apps, they can transact using the United Payments interface as well as other payment solutions. The government has set up a task force that the ministry deserves to take a look at online gambling and betting, they said, seeking anonymity.
“Research conducted through the IT branch in the same way has revealed that online gambling and betting are organized through corporations under the umbrella of a foreign company,” said one of the other people. “Payments are routed through Indian-based gateways and service providers. “. “
Vivan Sharan of Koan Advisory, a policy think tank, said such classified ads inspire harmful gambling and gambling, which is banned unless explicitly allowed by states. The government will have to apply this principle, especially online, where intermediaries are unlicensed, unlike television. This will require the MeitY to have the capacity to initiate dismantling, with the required procedural guarantees,” he said.
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