Ancient remedies and classic rituals of passod looks are woven into our ancestry. Around the world, a myriad of cultures have their own fitness traditions and knowledge that are passed down from generation to generation. From the centennial use of vegetable oils in North Africa. to the alchemy of herbal mixtures to make remedies and tinctures in Greece: the global passod looks has long since exploited this knowledge, which can go back thousands of years, mixing it with modernity. science for a new audience.
Capturing the zeitgeist of authenticity and interest in the global around us, we seek a developing diversity of cult-looking good-looking labels due to their exploitation of inherited good-looking intelligence. Their diversity of products provides our bathroom cabinets, not only based on traditions of remote destinations, but inspired by the very environment in which they were born.
Here, exclusively for Forbes, I communicate to six other good-looking brands, with roots in other corners of the world, how they were encouraged through the cultures of their hometown, the ancient art of good looks, and the very destinations they come from. (Part 1 is published today, and Part 2 is published on Monday, August 22, 2022. )
BIOEFFECT x ICELAND
The Icelandic logo BIOEFFECT exploits the natural and herbal ingredients of its country of origin.
“Iceland, the birthplace of BIOEFFECT, inspires us in everything we do,” says Dr. Björn Örvar, CSO and co-founder of BIOEFFECT. “This applies both to our production and to all daily operations. Above all, we try to use Iceland’s vast herbarium resources that we are fortunate to have access to.
The cult skincare logo uses white formulations with very few ingredients and filtered Icelandic water, all created and grown in a high-tech eco-friendly greenhouse in Iceland powered by sustainable geothermal energy. Founded through 3 Icelandic scientists, BIOTECH was created when they discovered, after more than a decade of research, a way to produce plant-based EGF (epidermal growth factor) in barley plants.
“Our goal is to harness the strength of Iceland’s herbal and raw resources in a sustainable way,” Örvar continues. “That’s why we say our skin care is forced by nature. We use natural Icelandic water when formulating our products and to water our iconic barley plants. Water is one of Iceland’s most abundant herbal resources. It filters geologically through layers of volcanic lava. This herbal procedure guarantees a low concentration of hard minerals (such as calcium and magnesium), leaving the water incredibly natural and comfortable: best element for skin care.
He continues: “Iceland is a volcanic island founded on a formula of active volcanoes. Volcanic eruptions have left their mark on the island, leaving stunning landscapes and vast lava fields. We have incorporated this into our production and product range; our barley plants are grown in inert volcanic pumice stone from the soil, minimizing the threat of contamination. We also use microcrystalline lava as a key element in our volcanic scrub, as it is ideal for refining and polishing the skin.
Revealing more, Örvar says: “In addition, we use the unique orthosilicic acid, an herbal geothermal silica extracted from high-temperature geothermal vapors in Iceland, in our OSA water mist. Silica is a non-unusual track detail discovered in our bodies and has been linked to bone and skin health when it comes to healthy collagen and elastin production. Orthosilicic acid is a rare and natural form of silica that the skin can use.
Bathing in geothermal herbal pools is an ancient Icelandic tradition, Örvar explains, revealing that this practice is also a component of the brand’s inspiration. open. The Vök Baths, located in eastern Iceland, are part of it and are located on the shores of Lake Urriðavatn. It uses hot water flowing from the ground which is incredibly pure. It is a wonderful position to relax and use the saunas. and hot, bloodless baths.
“Although it is natural and pristine, our nature is so unpredictable and constantly presents extreme and demanding situations through which we, as a nation, have been formed,” he says of the importance of understanding Iceland as a destination. “This is the kind of environment where innovation thrives: we want to be there to find solutions, act quickly, take risks, be more autonomous. This challenging environment is something I love about Iceland and that has encouraged me in my work. And our BIOEFFECT adventure is the result of innovation and revolutionary discoveries in the field of biotechnology, after all, our scientists were the first in the world to produce an herbal EGF (epidermal expansion factor).
bioefect. com
GRANADO FARMACIAS x RIO DE JANEIRO, BRAZIL
Founded in 1870, Granado Pharmácias is one of the oldest apothecary logos in Brazil. Emblematic in its country of origin, the logo has been passed down from generation to generation and its perfumes, frame care and house fragrances are an integral component of Brazil’s heritage. This year it arrived in the UK for the first time (and can be discovered on Liberty).
Founded in 1870 by Portuguese José Antonio Coxito Granado, Granado Pharmácias’ history began when José began promoting herbal remedies created from plants, herbs and flowers originating from his home in Teresópolis, the mountainous region of Rio de Janeiro.
Granado’s first status quo on one of the busiest streets in downtown Rio de Janeiro, and the store remains open to the public today. and wishes of Brazilians. The quality and power of its offer temporarily made Granado one of the official pharmaceutical suppliers of the Royal Court.
Sissi Freeman, Director of Sales and Marketing at Granado Pharmácias, comments: “Because Granado was founded in Rio de Janeiro in 1870, the city is a constant source of inspiration. “Carioca and Bossa are two perfect examples of fragrances that interpret nature and the new lifestyle of the city. Granado is the maximum classic cosmetics and pharmaceutical company in Brazil and is present in the homes and in the memory of all Brazilians. The first original store is still open today in Rio’s Centro district.
“We use regional Brazilian ingredients for all our products,” he continues. “In the fragrance ‘Carioca’, for example, there are woody green notes of bergamot, lime and freesia, which reproduce the green plants found along the Brazilian coast. While “Bossa” has new creamy milk of coconut, frangipani, lemon and tangerine, to reflect a summer day on the beaches of Rio. It balances the heat of the sun with the freshness of the sea. Our products are rich in ingredients of origin, such as murumuru butter, sugar and herbal oils.
“Brazilians are very creative, communicative and proud of their heritage. We paint with local artists and designers who reinterpret photographs from our archives for our packaging and advertisements, giving them a fresher, more tropical touch.
“Rio is a very special and exclusive position where the mountains meet the ocean. There are so many special places to discover! Leblon Beach, Sugar Loaf and Christ the Redeemer have the most outstanding views. But my favorite activities come with cycling through Vista Chinesa, to appreciate the beautiful sunrise at Morro Dois Irmaos, and a morning walk through the Botanical Garden.
“To explore the local ingredients, I love visiting the local juice department store and ordering other combinations of fruits and bowls from Açaí. My favorite is BB Lanches in Leblon, where I order the delicious blend of fruits and sweet apples “Fruta do Conde”. (also known as candysop). That sums up Rio for me.
granada. com. br
IRENE FORTE x SICILY
Founded in Sicily, Italy, Irene Forte Skincare was introduced through good-looking entrepreneur Irene Forte in 2018. His “New Nature” philosophy, i. e. science-guided herbal formulations, was created in collaboration with the famous Dr. Francesca Ferri, from Effegilab, and her team of cosmetic scientists in Trento, Italy. Together, they have used some 35 years of studies to expand a line that reinforces how clinical wisdom can improve the functionality of herbal formulations. This summer, the logo unveiled the new Forte Illuminate Lavender range, which includes a lavender face cream, a lavender tetraacid mask and a lavender cleansing foam.
Founder Irene Forte says: “As ‘daughter of Italy’, it is incredibly vital for me to create a logo encouraged by my home country. In addition, my time running in Sicily has deeply connected me to the people, culture, food and herbal spirit of the island.
He continues: “We supply and produce one hundred percent in Italy. The ‘style’ of the logo is generally Italian. This is reflected in all our packaging: the earth colors of our boxed papers (which are made of one hundred percent recycled paper fibers) are very animated through the colors of Sicily: sea and sky (our marine boxes); sunsets and sunrises (our orange-red boxes); rich land (our brown boxes) and plants and nature (our green boxes). The “stone finish” of grey bottles and jars is encouraged through the volcanic stone of Mount Etna. Meanwhile, our interior cladding (also made of one hundred percent recycled paper) were painted by a retired artist founded in northern Italy, who made a watercolour from our organic farm in Sicily. For the few products that have spatulas, those were created through a carpenter founded in Puglia, Italian olive wood and durable.
“We have our Sicilian stamp on all product packaging, which highlights that we grow our own ingredients in Sicily; this is encouraged through the Sicilian Trinacria (the three-legged symbol of Sicily). We are also encouraged through Mediterranean nutrition. We paint mediterranean ingredients (many of which come from our own organic farm in Sicily), and we like to communicate about “Mediterranean nutrition for the skin”.
Giving more information, Irene says: “In the same way that Mediterranean nutrition promotes fitness from the inside, we know that nutrient-rich ingredients are deeply favorable when implemented topically, from the outside to the inside. Some of our favorite ingredients include: omega-rich oils, such as olive oil, sweet almond oil, and pistachio oil, which are a type of must-have fatty acid (EGM) that our bodies want to be in shape, but that we can’t produce organically.
“We also use: the prickly pear, which is extracted from the leaves of the Sicilian cactus, and has properties similar to those of hyaluronic acid due to the herbal abundance of express polysaccharides provided by its leaves. The white wine, which comes from a winery near our estate in Sicily called Di Giovanna, is a vegan and biological white wine, rich in proanthocyanidins that moisturize the skin and act as an antioxidant, protecting the skin from free radical damage and selling cell renewal.
“Recycled olive seed oil, which comes from a farmer from northern Italy, all the essential amino acids and a specific polyphenol, Nuzhenide; these compounds have antioxidant, skin-protective properties with a regenerative, anti-inflammatory and moisturizing effect.
“The aromas of our products are also highly recommended in Italy. Unlike many herbal brands, we haven’t used must-have oils to perfume our products, as they would possibly involve frustrating allergens. As a result, we formulated our fragrances in the lab to make sure they were allergen-free and create sophisticated fragrances that would send our consumers to the Mediterranean.
“You can dive deeper into the logo at my two Sicilian Irene Forte spas (at Vegetable Resort, a Rocco Forte Hotel and at Villa Igiea, a Rocco Forte Hotel). There, we fuse the regenerative powers of nature and science and blend our skincare with the latest generation in a diversity of pleasurable therapies.
“In a nod to Sicily, all of our remedies come with inhaling an orange blossom smell and we also sound Burgio Bells to start and finish all our remedies. These homemade bronze bells are manufactured at the Virgadamo Bell Foundry in Burgio, a family-run foundry that has existed since the sixteenth century and is a 20-minute drive from Vegetable Resort. The home production procedure of Virgadamo remains true to ancient traditions, which is connected with our philosophy. We also use hand-painted Sicilian pottery in our remedies for inhalation bowls and foot bowls.
Speaking in more detail about the inspiration behind the brand, Irene says: “My circle of relatives is originally from Italy and has been a home since early childhood. I set foot in Sicily for the first time in 2003, when I explored the domains that later became Verdura Resort, the home of the biological estate where our main ingredients come from. When the hotel opened its doors in 2009, I dedicated a year of paintings to it, which made me fall in love with the people, the culture, the gastronomy and the herbal spirit. of the island. After my party in 2009, I kept coming back to Sicily every summer, and I learned that I wanted to do anything with Sicily. That’s how my skin care was born.
ireneforteskincare. es
Part 2 of this article continues on Monday, August 22, 2022 and I talk to 3 good-looking brands born in Saigon, China, San Francisco, United States and Japan.