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“Roku Recommends” Moments Season Expands with Featured Guests, Localization Segments, and More Logo Partners
New Season of The Hit Screen on Roku Channels to Miss Today
SAN JOSE, Calif. , September 1, 2022–(BUSINESS WIRE)–Roku, Inc. (Nasdaq: ROKU) announced that “Roku Recommends” returns today with an ever-growing season of moments with new features, adding celebrity guests, in location segments and more. In weekly 15-minute episodes, “Roku Recommends” uses Roku’s unique knowledge to get our users to notice new screens and hidden gems on America’s #1 TV streaming platform*.
In 2021, the weekly series enjoyed good luck as the 10 smartest video-on-demand systems** on The Roku Channel. Emmy® Award winner Maria Menounos and multi-script winning NFL star Andrew “Hawk” Hawkins return as hosts of season two, sharing their weekly watchlist of new favorite systems and rediscovered classics.
“I love sharing my favorite TV screens and videos every week with our viewers, so I’m thrilled to be back for the current season of ‘Roku Recommends,'” said Maria Menounos, co-host of Roku Recommends.
“As a fan of television and film, I love that ‘Roku Recommends’ helps me create the most productive watchlist,” said Andrew “Hawk” Hawkins, co-host of “Roku Recommends. “, America’s #1 TV streaming platform, to bring audiences new and exciting content and the most productive recommendations. “
Marketers gain advantages from integration into a series that helps streamers find entertainment and influences their viewing options. Viewers of the first season of “Roku Recommends” were 188% more likely to search for a name or featured series in an episode of the series* **.
“Big brands are coming out of the classic 30-second commercial to win the entire streaming journey,” said Chris Bruss, director of Roku Brand Studio. streamers and greater TV storytelling enjoy the brands. “
Building on last season’s success, advertisers can activate “Roku Recommends” through sponsored viewing segments, traditional logo integrations, and Roku home display location promotions. New sponsors come with The Weather Channel Television Network and ViX, among others. they also come with segments from Roku’s exclusive partnership with Variety, which will reveal key searches on the Roku platform on a monthly basis.
The current season of “Roku Recommends” will be available for free on The Roku Channel and will be presented for free on the Roku home screen. New episodes will be available every Thursday starting September 1.
“Roku Recommends” is produced through Funny Or Die. Mike Farah, Joe Farrell, Beth Belew, Whitney Hodack of Funny or Die are the producers. Randall Bobbitt oversees the series on behalf of Roku Originals.
About Roku, Inc.
Roku pioneered streaming on the TV. We attach users to the streaming content they love, allow content publishers to create and monetize giant audiences, and provide advertisers with exclusive features for consumers to interact with. Roku streaming players and TV-related audio devices should be had in the U. S. It chooses countries through direct retail sales and licensing agreements with service operators. Roku TV™ models are available in the U. S. It is in the U. S. and chooses countries through licensing agreements with OEM TV brands. Roku is headquartered in San Jose, California, USA. .
*”The #1 TV streaming platform in the U. S. UU. ” is on streaming time according to Hypothesis Group, April 2021.
**By account scope
Based on the average increase in search propensity across all titles compared to the non-Roku audience
This press release contains “forward-looking” statements that are based on our ideals and assumptions and data that we have recently received as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other matters that could possibly cause our actual effects, functions or achievements to be materially different from those expressed or implied by forward-looking statements. These statements include, but are not limited to, the benefits, features, timing, and availability of “Roku Recommends”; and the features, benefits, growth and success of The Roku Channel and the Roku Platform. Except as required by law, we undertake no legal responsibility to update those forward-looking statements publicly, or to update the reasons why actual effects may also differ materially from those expected in the forward-looking statements, even if new data becomes be had in the future. Important items that may also cause our actual effects to differ materially are detailed from time to time in the reports that Roku, Inc. files with the Securities and Exchange Commission, adding our Annual Report on Form 10-K for the fiscal year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of the reports filed with the SEC are posted on Roku’s website and are can get no fee from Roku.
Roku is a registered industrial trademark and Roku TV is an industrial trademark of Roku, Inc. in the United States and other countries. The industry names, industry brands, and service marks of other corporations featured in this press are assets of their respective owners.
See the businesswire. com edition: https://www. businesswire. com/news/home/20220901005232/en/
Contacts
Sarah Saulssaul@roku. com