Fellaz, a multi-channel Web3 entertainment ecosystem, has partnered with UC Global, a Seoul-based lifestyle and entertainment company that has hosted global events such as Ultra Music Festival and Wanderlust in more than 12 countries and territories across Asia.
Ultra Music Festival is the world’s largest foreign music festival logo with events in over 25 countries around the world. The annual outdoor electronic music festival is held in Miami, Florida, and was founded in 1999. Ultra Music Festival’s global arm, Ultra Worldwide, produces occasions on all 6 inhabited continents; North America, South America, Europe, Africa, Asia and Australia. More than a million enthusiasts from all over the world attend the occasions of the Ultra Music Festival every year.
As pandemic situations increase around the world, Ultra is hosting its flagship event in Korea for the first time since 2019. The ninth edition of Ultra Korea will see the return of its unprecedented sets, cutting-edge production and the most productive electronics. musical artists from around the world, adding Marshmello, Martin Garrix, Nicole Moudaber, Adam Beyer, KSHMR, Nicky Romero, Oliver Heldens, Sasha, Timmy Trumpet and many more to discover to dazzle the masses accumulated in the Seoul Olympic Stadium complex on September 24 and 25.
Fellaz will work with UC Global as a Web3 partner, offering expertise and technical assistance in building the process of expanding Ultra Korea’s mandatory infrastructure to the virtual arena. Fellaz also plans to showcase a real-time social networking service committed to the festival through its proprietary app through which its long-awaited NFT ticketing solution will be implemented in October.
As a developing entertainment ecosystem that specializes in the production and distribution of IP and K-pop and J-pop derivative content, adding local metaverse content, Fellaz also plans to host local music festivals and global IRL events featuring leading artists, complementing the delight in with its built-in Web3 network infrastructure where enthusiasts are incentivized to meet and participate in its fandom activities. Their partnership with UC Global will provide a valuable opportunity to raise awareness about the Fellaz brand, leading to their upcoming concert projects for EDM enthusiasts in the Pan-Asian region. Fellaz recently joined Rakuten Sports, entering the sports arena beginning with the College Basketball World Series held last month in Tokyo as an official sponsor, to expand the geographic success and scope of activities in professional sports as a component of its broader vision towards the entertainment industry.
Dudley Chou, Managing Partner at UC Global, said: “Fellaz will bring invaluable expertise and access to the Web3 area to the brands and events we manage. Our expertise lies in the box of physical and live events, we have believed that through creating a bridge between the physical and the digital, we can unlock and create new reports and incredible content for fans and opportunities for brands. That’s why our partnership with Fellaz creates genuine value, their expertise will not only increase our access to web3, but also help us avoid so many mistakes made by many brands. They will help us get it right. “
Bobby Bhatia, CEO of Fellaz, said: “I am very pleased to share this news as this partnership marks the first memorable step towards the project of the entire Fellaz project to combine entertainment and generation – the necessary innovation that enthusiasts and artists deserve. “I take a look at each and every collaborative effort we adopt in combination to make music festivals proliferate while showcasing the genuine utility of Web3 to users.
About Felaz
Headquartered in Singapore, Fellaz is a multi-channel Web3 entertainment ecosystem that offers content production and distribution for the metaverse, an NFT solution for artists, and a decentralized fandom network infrastructure. Together with its network of global partners, Fellaz is a comprehensive solution and ecosystem designed for businesses, creators and enthusiasts who transition to Web3’s entertainment area by taking full advantage of the metaverse, decentralization and generation of NFT blockchains and integrating them with the original Web3 content and diversification.
About UC Global
Headquartered in Seoul, Korea, UC Global is an Asia-focused lifestyle and entertainment logo control company with a vision to create an ecosystem and products to better meet the lifestyle and entertainment desires of millennials and Gen Z. UC Global produces a portfolio of logo events, as well as Ultra Music Festival in Asia. UC Global logos and events are produced in 12 countries and territories, across more than one hundred large-format live events attended by more than 1. 4 million enthusiasts.
Press Contact
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