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This story is part of Focal Point iPhone 2022, CNET’s collection of news, tips and recommendations on Apple’s ultimate product.
Aside from the difference in screen size, there’s little separating Apple’s “Pro” iPhones from its “Pro Max” devices. Hopefully, that will be replaced with the Phone 14 Pro Max, which we expect to receive more information about next time from Apple. on 7 September. With inflation weighing on smartphone shipments, companies like Apple would likely have to work harder to convince consumers to spend more on high-end devices.
If Apple releases an iPhone 14 Pro Max in September, it’s most likely a sequel to Apple’s existing iPhone thirteen Pro Max. As such, it will most likely have a 6. 7-inch display and a triple-lens camera that -wide and telephoto. In an effort to further distinguish its Pro iPhones from its popular iPhones, Apple would give the iPhone 14 Pro and Pro Max an advanced 48-megapixel camera sensor, a faster A16 Bionic chip and a redesigned camera. module on the front that notch. .
These features would be exclusive to the iPhone 14 Pro and Pro Max, meaning they may not appear on the popular iPhone 14 and iPhone 14 Max. That’s it according to reports from Bloomberg’s Mark Gurman and TF International Securities analyst Ming-Chi Kuo, who have forged a history of reporting on unreleased Apple products.
As long as Apple maintains its existing pricing structure, the iPhone 14 Pro Max will most likely start at $1,100 for the 128GB model. Most likely, the iPhone 14 Pro will start at $1,000.
If the reports turn out to be true, it’s possible that the iPhone 14 Pro and Pro Max will come with one of the biggest camera innovations we’ve noticed on the iPhone in years. That alone can get them excited about those looking for a new device. .
However, the problem is that the iPhone 14 Pro Max may end up getting lost in the confusion. Buyers who only care about having the most productive camera can move on to the less expensive iPhone 14 Pro, while those who basically need a big screen can opt for the rumored iPhone 14 Max. Chances are, both devices will be less expensive than the iPhone 14 Pro Max.
The launch would also come at a time when other people are spending less on mobile devices and paying more attention to their purchases. Smartphone shipments are expected to decline 3. 5% in 2022, according to international data corporation estimates released in June. The NDP reported in May that more than 8 in 10 consumers plan to revalue their spending on products over the next 3 to 6 months. A recent NDP survey also indicated that consumers plan to look for less expensive items, look for promotions, and reduce their overall purchases. in the coming months.
These points can make it harder to convince consumers to spend more than $1,000 on a new phone, especially when they can enjoy some of the same benefits (a larger screen or triple-lens camera) on less expensive models. With the iPhone 14 Pro Max, Apple will most likely rely on the fact that consumers are willing to pay more to get a bigger screen and a bigger camera.
There are a few things Apple can do to make the iPhone 14 Pro Max stand out alongside the same iPhone 14 Pro and iPhone 14 Max. As I’ve written in the past, I’d like to see Apple implement the iPad. -as software features that make greater use of the Pro Max’s giant screen. For example, you can load a multitasking mode that makes it easy to view apps simultaneously. I’d also like to see a permanent demo option, similar to the one available on new Apple Watch models and many competing Android phones.
Samsung has done a big job of distinguishing its premium Galaxy S22 Ultra from the older Galaxy S22 and S22 Plus. Although the $1,200 Galaxy S22 Ultra is probably too expensive for most people, it offers separate features that you can’t get on less than Samsung. Dear models. The Ultra has a built-in stylus for note-taking and drawing, a 6. 8-inch screen larger than any other phone in Samsung’s S22 lineup, a top-solution 40-megapixel selfie camera, and a main camera formula with dual telephoto lenses and a 10x optical zoom lens.
None of those features are available on Samsung’s other S22 devices, besides the $1,000 Galaxy S22 Plus. The iPhone thirteen Pro Max, by comparison, has a lot in common with the iPhone thirteen Pro, plus its larger screen and longer lifespan. In other words, Apple relies on the iPhone thirteen Pro Max’s 6. 7-inch display to differentiate it from the same old Pro.
But if Apple launches a 6. 7-inch edition of the popular iPhone, as reported by Nikkei Asian Review, Bloomberg and Ming-Chi Kuo indicate, the iPhone 14 Pro Max could look less exclusive in this year’s lineup. The iPhone is rumored likely not to have the same extras as Apple’s Pro iPhones, such as a triple-lens camera and a display with a higher refresh rate for smoother scrolling. But it can be compelling enough to appeal to shoppers who just need a bigger screen. and they don’t care so much about having a telephoto lens.
Either way, the iPhone 14 Pro Max will be a bestseller if its predecessors are any indication. The iPhone 13 Pro Max made it to the top five smartest smartphone models in regions including the United States, the United Kingdom, France, Germany and China. According to Counterpoint Research. The iPhone 12 Pro Max is also the world’s best-selling phone in 2021, Counterpoint Research also reported.
Still, until a foldable iPhone arrives, the iPhone Pro Max will be Apple’s most expensive and premium iPhone. It also means it will be the most productive showcase of Apple’s technology, so I’d like to see more exclusive features than you can get anywhere else.