Brown-Forman has earmarked more than £30 million ($36. 6 million) for an allocation to expand its distillery for The GlenDronach Scotch whisky.
The U. S. liquor organization said it is making the investment to meet “global demand. “
Brown-Forman claimed that demand for his The GlenDronach Scotch had “tripled since 2016. “
“The investment will contribute to The GlenDronach’s long-term growth,” the company said in a statement.
In addition to expanding capacity, Brown-Forman will make the distillery more energy efficient.
Jack Daniel’s maker bought The GlenDronach in 2016 when it acquired Scotch whisky distiller The BenRiach Distillery Co.
BenRiach had bought The GlenDronach 8 years before Pernod Ricard.
In June, Brown-Forman announced a 17% increase in annual sales to $3930 million.
Consumer demand for super premium expressions and aging spirits continued to drive sales in the high-end brown-Forman portfolio, CEO Lawson Whiting said.
In June, Scotch whisky also received a certification mark in the United States. A certification mark helps products avoid counterfeiting and sets a legal standard. A notable example is the “Energy Star” certification, which classifies the power ratings of buildings.
Scotch whisky is already through U. S. federal law. It is explained as “a unique Scottish product made in Scotland in accordance with UK law”. Under the certification mark, Scotch whisky products will be subject to superior criteria detailing their geographical location. origin, production process and quality testing.