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Current Club Pilates Franchise Partner Adds CycleBar to Its Xponential Fitness Brand Group
IRVINE, Calif. , August 1, 2022–(BUSINESS WIRE)–Xponential Fitness, Inc. (NYSE: XPOF), the world’s largest boutique fitness brand franchisor, today announced that it has signed a core franchise agreement in Japan for CycleBar, the world’s largest indoor cycling brand. The agreement, signed with the Xponential Master Franchisee for the Pilates Club in Japan, gives the Master Franchisee the opportunity to license at least 30 CycleBar studios in Japan over the next 10 years. This follows recent announcements of new master franchise deals through Xponential Fitness for the UK and Mexico. The new studios will expand CycleBar’s foreign footprint outside the gates of North America to 3 countries, following master franchise agreements in Australia and New Zealand. CycleBar’s first studio in Japan is expected to open in 2023.
CycleBar’s top franchisee in Japan is entrepreneur Naoki Shimabukuro, CEO of Club Pilates Japan Co. Ltd. In addition to his role as the lead franchisee of CycleBar and Club Pilates, Shimabukuro is the founder of Idealink Corporation, a franchise marketing and web media agency. and the organizer of the International Franchise Expo 2016 in Tokyo. The addition of CycleBar will expand Shimabukuro’s existing footprint in the Japanese market, where Club Pilates has 8 studios open and several more are expected to open by the end of 2022.
“Japan is among the ten most sensible global fitness markets, and we are confident that CycleBar will be one of the country’s most sensible fitness brands under Naoki’s leadership,” said John Kersh, director of international development at Xponential Fitness. The fortune with the Pilates Club is a testament to the growing enthusiasm of Japanese consumers for in-store fitness. “
“Now is the best time to bring the immersive Cyclebar experience to Japan,” said Shimabukuro. “Japanese consumers are interested in fitness and its commitment to health, and are looking for new, cutting-edge features for their exercise routines like CycleBar. The purpose of our team is to make CycleBar and Club Pilates the most recognized and popular fitness brands in Japan. “
In 2020, CycleBar signed a master franchise deal for Australia, its first step out of the gates of North America, where the logo now has six studios in operation. This agreement was then extended to reach New Zealand, where the first studios are expected to open in 2023. CycleBar is funded through Xponential Fitness, the world’s largest franchisor of fitness logos such as Pure Barre, Club Pilates, StretchLab, Row House, YogaSix, AKT, Rumble, BFT and STRIDE.
To learn more about owning a CycleBar franchise, visit www. cyclebar. com/franchise.
ABOUT THE CYCLING BAR:
Founded in 2004, CycleBar is the largest indoor cycling logo across various studios and offers a variety of high-intensity, low-impact indoor cycling workouts that come with all fitness levels. CycleBar provides an immersive, multi-sensory experience in “CycleTheaters,” led through specially trained instructors, enriched with high-energy “CycleBeats” playlists, and tracked using rider-specific measures of “CycleStat” functionality. Ranked in Entrepreneur Magazine’s 500th franchise 4 years in a row, the fastest developing franchises in 2021, as well as Inc. Magazine’s Inc. 5000 in 2020, CycleBar is headquartered in Irvine, California, and is subsidized through Xponential Fitness, the largest fitness logo franchisor. To learn more about CycleBar, visit www. cyclebar. com.
ON XPONENTIAL FITNESS:
Xponential Fitness, Inc. (NYSE: XPOF) is the world’s largest franchisor of boutique fitness logos. Through its project to make fitness available to all, the company operates a varied platform of ten logos that span all verticals and add Pilates, Indoor Cycling, Barre, Stretching, Rowing, DanceArray, boxing, running, functional education and yoga. In partnership with its franchisees, Xponential Fitness provides energetic, available, and personalized training reports led by highly trained instructors in studios in 48 US states and Canada, and through master franchise or expansion agreements. worldwide in 12 other countries. Xponential Fitness’ logo portfolio includes Club Pilates, the largest Pilates logo in the United States; CycleBar, the largest indoor cycling logo in the United States; StretchLab, a concept that provides stretching services for individuals and organizations; Row House, the largest franchised indoor rowing logo in the United States; AKT, a dance-based aerobic workout that combines toning education, intervals, and circuits; YogaSix, the largest franchised yoga logo in the United States; Pure Barre, a general frame workout that uses the ballet barre for small isometric movements and the largest Barre logo in the United States; STRIDE, a treadmill aerobic and strength education concept; Rumble, a whole boxing-inspired workout; and BFT, a strength-based and functional education program. For more information, visit the company’s website at https://xponential. com.
See the businesswire. com edition: https://www. businesswire. com/news/home/20220801005122/en/
Contacts
Media Contact: David Robertson, Fishman Public Relations, drobertson@fishmanpr. com or 847-945-1300