CEO and founder of AMZ One Step | Amazon | Creatives Agency Helping Amazon distributors succeed.
No wonder the festival on Amazon is fierce; after all, it is the largest market in the world. Just to be seen, stores have to invest money in PPC campaigns and Buy Box auctions, and high-traffic keywords are already dominated by big brands with larger portfolios. Fortunately, there’s a little-known shortcut to losing traffic, and it’s been under our noses all this time.
Amazon Posts was first introduced in 2019, but at the time of writing, it’s still in beta. Amazon is still sorting out the disruptions of this hybrid between social taste content and on-site advertising, so they’re holding back advertising for now. it means that you can enter the land (as long as you meet the criteria).
Below, I’ll define what online stores want to know about this potentially revolutionary feature: what it’s all about, how it works, and whether or not it meets the requirements. If all goes well, you might have a new street for Amazon Traffic, and for free.
In AMZ One Step, more than 80,000 photographs were created for Amazon publications. Most of our consumers take advantage of this feature and generate little traffic to their ads. We’ve noticed an increase in traffic of up to 15% if Amazon posts are used frequently.
What is an Amazon post?
Amazon Posts allows distributors to share content about their products with the same taste as social media, such as captioned photographs. Shoppers can simply click on your message and a link takes them to the product page. This allows stores to increase visibility and traffic (and sales, through the extension) without having to bid or buy ad space.
Posts are uploaded as posts on social media, the user cannot decide where or when they appear. Amazon’s rule set automatically assigns posts to the maximum number of applicable pages, regularly across the product category.
How do Amazon posts work?
At this time, messages appear in 4 different locations:
• Your product pages.
• Brand product detail pages.
• Category feed.
• Your own logo feed.
On the back of the product detail pages for you and similar brands, a symbol carousel presents your posts with an interactive swipe so shoppers can scroll horizontally. If your posts are attractive enough, you can attract consumers from competitor pages or ensnare shoppers to buy more of your products.
Depending on what you’re selling, Amazon also assigns automatic tags to your posts, such as “baby play mat” or “cutlery and knives. “Shoppers can click on those tags to see a full flow of messages for that category, allowing them to browse new products and logos. Similarly, the logo has its own feed with all its posts. Loyal consumers will need to keep an eye on your logo to see what’s new.
Each position is made up of five parts:
• Brand information: The most sensible of your posts features your logo called and an icon for your logo.
• Image: Your photo takes up the maximum of your message so buyers can see it seamlessly.
• Legend: write a legend of up to 2200 characters to describe your product; the finished message presents the first two lines by default.
• “View Product” tab: Clicking on this tab displays data about the product, such as its full title, rating, and price. By clicking on this data, the customer will go to your product page.
• Tags: Post tags are indexed on the back and redirect buyers to sources when they click on them.
In addition to labels, distributors have the freedom to delineate as many parts as they want. The image, in particular, can be used strategically; Expert dealers can upload eye-catching images to make sure they detect them every time they appear.
Who can use Amazon posts?
Unlike other Amazon invitation-only programs, posts are relatively much more open. To use Posts, you must be one of the following:
• Registered in the Amazon Trademark Registry.
• A member of the programs.
• A representative of a Supplier.
Given the emphasis on branding, it makes sense that trademarks could participate. This allows you to organize all your products and publications under a single banner to build visitor loyalty.
However, since it’s still in beta, Amazon Posts is only available in the United States. Based on the release of other Amazon features, presumably once the posts progress, it will be available to other countries and their markets.
Better images make visibility
Because messages have visual elements, the photos you post will make a difference. Amazon is a competitive marketplace, so I propose to do the right studies before running your creations. existing list and/or lists of your most sensitive competitors. Amazon posts can be a white background, infographics, or lifestyle photographs. Invest in a high-quality camera and paints with a professional editor.
If you’re unsure of yourself in your product images or need to take credit for an expert’s touch, many distributors rely on Amazon’s product photography services.
Amazon Posts is still a very underutilized feature of your storefront. If you don’t post often, you’re missing something. This increases awareness of your logo and loses traffic, potentially increasing your sales on Amazon.
Forbes Agency Council is a network that is only accessible by invitation to leaders of successful public relations, media strategy, artistic and advertising agencies. Am I eligible?