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Sinopec’s Tims China and Easy Joy, which operates a network of more than 27,800 convenience retail stores in China, partnered to sell ready-to-drink Tims coffee products and plan to open Tims cafes in Easy Joy retail stores across China.
SHANGHAI, July 25, 2022 /PRNewswire/ — TH International Limited, the exclusive operator of Tim Hortons coffees in China (“Tims China”), today announced a collaboration with Easy Joy, China’s largest convenience store chain with 190 million member loyalty clubs. In addition, partners will eventually install Tims coffee shops at some Easy Joy locations. .
Tims China and Easy Joy plan to launch RTD drinks in the third quarter of this year, with Tims’ ever-popular latte and mocha drinks.
Partners also map the initial locations of Tims cafes at Easy Joy locations.
Yongchen Lu, CEO of Tims China, said: “We are incredibly excited to marry Easy Joy, the undisputed leader in convenience retail outlets in China. We look to the future to jointly develop ready-to-drink products, a fast-growing category. , starting with our iconic latte and mocha drinks. Easy Joy’s extensive store network will expand our success in meeting new consumers and entering new regions in China.
Yan Liu, President of Easy Joy, said: “We are very pleased to be working with Tims China to expand our first diversity of ready-to-drink coffees. Our visitors will love the freshness and comfort those drinks offer. Looking for the right spouse for us to open cafes in our convenience stores, and we are very happy to have discovered the right spouses in Tims China. “
About TH International Limited
TH International Limited is the parent company of Tim Hortons’ exclusive coffee master franchise for Restaurant Brands International Inc. (TSX: QSR) (NYSE: QSR) in China, adding Hong Kong and Macau. TH International Limited founded through Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International.
Tims China offers coffee, tea and other freshly brewed beverages, bakery and side dishes, as well as sandwiches and is a champion of emerging coffee in China. The brand’s philosophy is based on world-class execution and data-driven decision-making focused on true local relevance, continuous innovation, real network and absolute comfort. For more information, visit www. timhortons. com. cn.
About EasyJoy
Easy Joy is a leading convenience store chain in China, with more than 27,800 retail stores and 190 million unwavering members. Easy Joy is a subsidiary of Sinopec, the largest network of fuel stations in China. Sinopec is indexed on the New York Stock Exchange (SNP), the Shanghai Stock Exchange (600028) and the Hong Kong Stock Exchange (0386).
Contacts
Investor Relations
Tims China Investor Relations: IR@timschina. com
ICR, LLCTimsChinaIR@icrinc. com
ICR Public Relations, LLCTimsChinaPR@icrinc. com
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SOURCE TH International Limited