Fifty-four workers at Canadian virtual company Northern Commerce will get electric motorcycles valued at $3,700 per presentation on Sunday, June 26. Only one of the workers at the London, Ontario-based company opted for a gift card from the same merchant. Evaluate.
The donation is the brainchild of Andrew McClenaghan, senior vice president of Northern Commerce and former president of Downtown London, the municipal industrial organization.
Northern Commerce is an Internet development and virtual marketing company founded in 2015. It has 190 workers. The company acquired McClenaghan’s Digital Echidna firm in 2020, with 50 workers transferred to the larger team.
The employees who stayed at the company will be the ones who won the $3500 electric motorcycles. Electric motorcycles, whether it is an HSD P9 shipping electric motorcycle or a Vektron Q9 folding electric motorcycle, either of the pedal-assisted Tern models, are provided through London Bicycle. Café.
McClenaghan is a new investor in this motorcycle shop, which will add a momentary location later this summer, adjacent to the 21-mile Thames Valley Parkway multi-purpose recreational trail.
“This gift for my former workers aligns with my new corporate London Bicycle Cafe,” McClenaghan said.
“Northern Commerce will expand active transportation functions for workers with my guidance. “
“This,” he added, is “a concrete measure to fight climate change. “
Three of Virtual Echidna’s former staff members opted for bike gift cards, but after a test drive, two of them returned to the motorcycle option.
Northern Commerce specializes in e-commerce design.
“Electric bike prices are one of the biggest barriers to their adoption,” said Dillon Fitch, co-director of the Bicycling Plus Research School of Collaborative Research at the University of California, Davis.
Companies, and some cities, regularly offer coupons to employers for the purchase of electric motorcycles. Starting in 2015, Google will offer loose motorcycles to its workers, moving in 2019 to a $500 cash incentive to buy an electric bike. The tech giant found that workers now spend 1. 7 to 2. 3 days a week cycling to work.
A Swedish study found that electric bikes reduced so-called vehicle miles, or VMT, to 8. 5 miles per day per bike.