Most sellers agree that their businesses are offering too many gifts to the site.
MILPITAS, CA /ACCESSWIRE/June 1, 2022/ZineOne, the real-time marketing platform that provides businesses with session personalization and applicable online grocery shopping reporting for anonymous visitors, today announced the unexpected effects of a privacy effect on the survey of senior retail executives in the UK and Europe.
The survey of blind salespeople, conducted in early May 2022, included 400 organisations ranging from 500 workers to over 5000 in the UK, Germany, Austria, Switzerland, Spain and the Netherlands. A key location revealed that the privacy of knowledge is one of the most sensitive. Barriers that prevent marketers from achieving their annual visitor acquisition and conversion goals. The effects show that between 80 and 90% of visitors to their sites are anonymous.
More than 55% of respondents have “new visitor acquisition” as their main business objective; this represents an ongoing challenge as net new consumers are inherently anonymous. When presented with a list of considerations ranked from highest to lowest importance among respondents: “Complying with knowledge privacy regulations” the top concern, “adapting to consumers’ personalization expectations” second; “Create a 360-degree visitor view,” the third, followed by “Participate in unnamed Internet traffic. “
Other key research findings include:
In addition, the survey asked, “What do you think is your biggest impediment to achieving your business purpose in the next 12 months?”Respondents cited “data privacy challenges,” “supply chain/inventory challenges,” and “inflation challenges” as their most sensible answers, putting more pressure on them as marketers who feel they’re already giving too much.
“The effects of the survey reaffirm what we hear from visitors; they feel they are wasting sales to anonymous visitors because they can’t expect their behavior and worry about their inability to succeed in shoppers in a world where privacy is paramount. “said Debjani Deb, co-founder and CEO of ZineOne. ” Our first and foremost fear has been to create a platform that respects privacy, while expanding sales and getting better conversion rates through information, visitor engagement, and personalized incentives in the session. are based on the expected effects. “
To learn more about ZineOne, stop at ShopTalk Europe from 6-8 June 2022, ExCel London, booth M36, and attend Debjani Deb’s conference “Personalization in Session: How to Make Each and Every Stop count” on Tuesday 7 June 2022 at 11:20am. m. local time on the Tech Startup track; or scale in zineone. com.
About ZineOne
On average, up to 90% of online page traffic is unnamed. In today’s world, where privacy is paramount, it is imperative that big brands locate new tactics to have interaction with customers when they are on their virtual property. ZineOne is the only real-time marketing platform that intelligently evaluates the habit and personalizes each site guest’s experience in the moment, on their online page or mobile app, at scale, whether the guest is unnamed or known. Leading brands in retail, e-commerce, travel, hospitality, telecommunications, and banking can interact in unnamed traffic with industry-specific AI models that expect customer intent in five clicks and personalize the customer experience in milliseconds. Leading brands like Ashley Furniture, Men’s Wearhouse, Wynn Resorts and Kohl’s are all about expanding on-site interaction and expanding revenue from unnamed traffic.
CONTACT: Joel Richmanjoel@escalatepr. com 16173125942
SOURCE: ZineOne