Trucks and vans are the best-selling cars in Korea, as the most prestigious passengers are held back by a shortage of microchips.
The two best sellers in the first 4 months of this year were Hyundai’s Porter pickup with 26,569 and Kia’s Bongo pickup with 21,760.
The Porter has been the distributor on several occasions, however, this is the first time that cars for advertising use have occupied the two most sensitive places.
The main explanation for why the latest update appears to be a chip shortage, which has delayed deliveries of the most popular passenger cars.
Sales of Hyundai’s Grandeur sedan, which rivaled the Porter pickup for first place, slowed before a redesign later this year, while production of the compact Avante, Sorento SUV and Carnival minivan slowed due to chip shortages.
But the popularity of the Porter 1 ton is also due to the accumulation of autonomous staff and delivery services, while it can also be converted into a motorhome.
In the import market, Mercedes-Benz led the way with 7,822 car sales, followed by BMW (6,658), Audi (1,051), Volvo (1,332) and Porsche (918). Audi moved from 3rd to 4th place while Volkswagen fell to 6th place. (847).