Last time I wrote about the structure’s inner track in Singapore.
But as I’m done, it takes two hands to applaud, and consumers also want to take a good chunk of the blame for the industry’s rot.
Let me share the struggles with the other currency: the identifications so vilified.
Here it is:
As someone who has worked in the structures industry throughout my career, I have sought to replace the way things are done in Singapore.
I am well aware of the problems plaguing the industry and, in my opinion, it is about multiplying the experience so that consumers create a greater and more reliable experience.
So how do you create an experience?
In the words of Brian Chesky, airbnb’s prominent CEO, it’s about “designing anything you’d literally say to each and every user you meet. “
Here’s how he approached it:
How would you spend a five-star experience?
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You book an Airbnb, arrive at the door and have a lovely stay.
It’s not going to turn on the world, however, you can tell others that they’ve already stayed in an Airbnb and that it works.
Now, how about a 6-star experience?
You introduce the Airbnb, and on the table it would be a welcome gift. In some it is a bottle of wine, in others, a box of sweets.
Bottled water from the refrigerator, bathroom toiletries ready for you.
The total experience is excellent, and some even say it’s better than that of a hotel.
But if that’s not enough, how would a 7-star delight in the work?
The host knows your personal tastes and tastes in advance. Do you like surfing? There is a surfboard in the living room, with lessons reserved for you.
You can even use the driveway for free.
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And for the more sensitive, seats in restaurants have been reserved in their name.
As you can imagine, this workout can move on to a 10- and 11-star experience that may seem like a natural fantasy.
In short, the goal of this training is not to restrict the mind’s eye from what would be a wonderful experience.
Now, a 6-star experience would seem docile in comparison, but it’s also much more feasible.
So we set to work to identify how to encourage someone to renovate their dream home.
There is no doubt about it: it is an arduous procedure, there are many things that can go wrong. What other people really need is to control the procedure and they need to be sure that the task is going well.
With this, I set out to identify a service-oriented interior design experience. I looked for consumers to feel loved and to be with them every step of the way.
I also tried to make sure they felt a sense of openness and honesty with us, and that they spent a lot of time on each appointment, breaking down every detail of a line to talk about transparency.
Before we go down in history, I must make it clear that everything was done without some kind of written commitment to work with us; first of all, I looked to see how much I could offer.
And so, even before they bought their home, I set out to move on to the tours to help them choose which home would be the most productive, from an identity/entrepreneur perspective.
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Being there with them, I was able to highlight some things they can do in the space, highlight the technical limitations and even the negative issues that they may have no idea about the design of my experience.
It made a lot of sense (at least, in my opinion), to buy a home incorporate the ID/contractor from the beginning, so customers will be able to make a complete resolution with the design attitude launched from the beginning.
With this, they would feel calmer about the resale space they were buying.
Things are progressing well.
Beyond the purchase, I also took them to the showroom and site visits to take a look at the other fabrics and options. This was done over several weekends to be compatible with the client’s busy work schedule.
I sought them out to feel that they had a representative accompanying them every step of the way.
While other people may qualify for a 3D drawing, I did a 3D SketchUp to allow them to better visualize the space.
The amount of attention and time I devoted to this task was crazy and ultimately not scalable, but I sought to see if the best of my talents could replace the total experience.
And so, just before we were about to start the structuring process, I prepared the quote for them.
I looked for it to be as complete as possible and to demonstrate every element of a line, as well as an explanation of why things were priced that way.
It’s a fair price, considering the time spent, as a design consultant.
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I expected something retrospective, but I didn’t take into account the fact that because of the meticulousness with which I showed each cost, it would be counterproductive.
The visitor asked for each of the costs. Comparisons have been made with costs taken from Carousell, without taking into account the time and effort required to locate those trusting relationships with my subcontractors.
Truth be told, I sought to avoid assignment immediately. I knew for pleasure that expectations were already asymmetrical and that the price I provided was overlooked.
My time was not paid.
That said, I still looked to finish the project, only to use it as a test bed to see if the pleasure was a shareable customer story.
I gave in and accepted a value with low margins.
However, the next day, she was returned.
He said we had been through the most productive party so far.
But. . . I had another budget, which was $5,000 less. And he asked if we could fit it in.
That was the straw that broke the camel’s back for me, and I knew I had to prevent here.
I told him I couldn’t continue at this price, and if I felt it was a bigger option, let him take it.
And so, despite my most productive intentions and all the time and effort that has been invested so far, it still wasn’t enough.
It’s a virtuous circle.
Everyone leaves (almost) with intentions to replace the world.
But the truth strikes. They push a new ID to get higher prices, they earn less, they feel the pressure to pay staff, etc. , and then they despair and push for more customers.
Quality suffers, and before you know it, you’re stuck in a cycle you can’t get out of.
As such, as one who has walked the mile, this is my take on the other aspect of the fence: this is what smart in-house designers face in Singapore, and why it has also contributed greatly to the problems of the industry.
While there is expected to be pricing guidance to move a task forward, consumers turn a blind eye to the time it takes to make a quote.
Having an accurate quote is because you need to set expectations early on.
To have a smart experience, you need to make sure that the item is well taken care of and have a good idea before presenting it to the customer.
You don’t need to underestimate and then face disruption later when you don’t have enough protection in case of unforeseen events.
Having to push for VO is never a smart thing to do, even if it’s necessary, and it can ruin the party when you don’t communicate properly.
An ID will know how to set the price, with enough margin in a smart enough way.
But getting an accurate and well-researched quote takes time. In my experience, I can spend five to six hours doing a full one.
So create what happens when you do nine in a row for multiple customers, only to realize that your hard paints have been sold to get “better” costs from your competitors.
This is precisely how well-meaning young IDs are temporarily disappointed.
Welcome to the world, they say.
Like my previous story, there are clients who don’t appreciate the time some DIs spend on a project.
Accompanying you on various site visits, going to see materials, seeing facilities and accessories – this can be a huge waste of time that is overlooked.
Add all the time spent on a task and keep in mind that if it’s divided by the hour, an ID doesn’t actually pay as much as you think.
Many other people take a look at quotation marks and comparisons will be made with other quotation marks of other identifiers.
These are done by comparing one element of the crusade with another.
But if you compare in this way, you don’t take into account the experience of an ID.
In what is now a viral tweet,
[integrate]https://twitter. com/davygreenberg/status/1096304800474361856[/integrate]
From the likes and comments that followed, it’s pretty transparent how many other people resonated with him.
You may have also heard the advertising parable mentioned about a damaged engine, an old man, and a hammer that looks like this:
A giant engine in a factory broke down. The plant’s owners had spoken to several “experts,” but none of them were able to show the owners how to solve the problem.
Eventually, they brought in an old man who had been repairing the engines for many years. After examining the huge engine for a minute or two, the old man took out a hammer from his tool bag and gently hit the engine.
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Immediately, the engine came to life.
A week later, the businessman won a bill from the old man for $10,000. Stunned, they write to the old man asking him to send a detailed invoice. The man responded with a bill that read:
Hit with a hammer: $1
Know how to draw: $9,999
This story is immensely identifiable with the one that many of you can resonate with (in your own respective industries).
Let me explain.
When it comes to local issues, a new ID or green may not know how to fix them right away.
They could, over time, fix it.
But you can also do it with a lot of trial and error and you can end up prolonging a task for longer.
For example, for the first visit to the house, an experienced ID will check the DB box first, while a green one will not.
(Check the DB box to know the electric load capacity of the unit. )
READ ALSO: Top trends in interior design in 2022?Soft colors, herbal light, from plants
And so from there, you will know what the maximum capacity is and what to offer in terms of appliances, lighting, etc.
Inexperienced people who don’t check before they start don’t realize it until later in the task (when the visitor needs to have more devices like an induction hob, a combo oven, or more air conditioning units), as it may be too late.
Also, keep in mind that those are also the connections that an ID has within the industry.
An ID will have a solid list of subcontractors you have worked with in the past.
This would have been achieved over years of trial and error, getting rid of the bad and exploiting an intelligent relationship with those who passed the test.
Because they have a proven track record, you are almost guaranteed to have an experience.
And because you wouldn’t normally have access to those on-demand subcontractors unless it’s for identification, that’s all you can’t compare when comparing item costs.
There is a mismatch between your wish list and monetary reality. This has been exacerbated by seeing exhibits like Selling Sunset or visits to celebrity homes in Architecture Digest.
Or the consumer has done little or no study and has a huge wish list with a minimum of cash to spend.
This is a very common challenge that identifiers face, where consumers have a secure look they need, but with a specific budget that is simply not achievable.
So, due to uneven expectations from the beginning, it sets a bad tone for the rest of the project.
He wants to have more education about what can be done in a house. There are certain types of renovation paintings that just don’t make sense unless you have a big budget.
While you need a position that is as fair as possible, there must be a balance between the aesthetic and the practical as well.
Remember the iron triangle: reasonable, fast and quality just don’t pass together.
There will be a compromise:
This is probably similar to the undervaluation of time, however, since many of you probably identify with this, a task never goes as planned.
Often, consumers will replace their minds halfway through or feel volatile in the face of a safe decision.
Sometimes, an in-house designer can fulfill the first requests for change.
But, sometimes, consumers know that this can come at a cost and expect adjustments to be made for free.
Note that if adjustments are made before the structure begins, design plans and dependencies will also need to be changed.
If construction adjustments are made, subcontractors and suppliers will need to be informed and deadlines adapted. This also exposes the assignment to a higher threat of errors.
Coordinating all of this takes time and is not as undeniable as “just converting the SketchUp model. “
As discussed at the beginning, I faced this with one of the first clients I met.
There are many paintings to identify a detailed quote, and it can be very demoralizing for identification when these paints are used intelligently.
How many times have you spent time and effort customizing a quote, making a first detailed meeting, to end with radio silence a week later when you ask for updates?
Some consumers don’t even have the decency to respond and forget about it altogether.
While this can be said to be an integral part of the sales industry, it is now the result of visitor abuse.
IDs are now less willing to share and be opened over their paint box and structure, to the detriment of the entire industry.
As you go, you pay for peanuts and get monkeys.
You can’t expect a business to thrive on low margins, not if you need business to improve and overall quality to improve.
And there are other intangible things that deserve to be considered. Like the trust, ethics and joy that cannot be noticed when comparing one task to another.
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To conclude, many disorders in the identity and structure industry have been caused by fraudulent identities, unreasonable and overly difficult consumers also have a leading role to play.
The fact is that identifiers have an important role to play because they have a direct effect on the most important acquisition in people’s lives.
They are not just designers, they have to play the roles of accountant, assignment manager, account manager, etc.
Most of the time, consumers can’t tell you what they need.
Like Henry Ford’s famous words, “If I had asked other people what they wanted, they would have said faster horses. “
This is the nature of an industry where other people have very different tastes.
I hope this has highlighted the reports on any of the currencies and that, from there, more education and awareness can be generated to create a greater relationship between the identification and the customer.
ALSO READ: Avoiding a Renovation Nightmare: 6 Detection Tips to Eliminate Bad Designers and Contractors
This article was first published on Stackedhomes.