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Before we dive into the topic, let’s explain things about what can create confusion. While you’re right to think of the Kindle when reading about “reader” apps, in Apple’s terminology, a “reader” app is an app that provides content as its number one feature. Reading apps come with all apps that offer magazines, newspapers, books, audio, music, or video, as the main feature.
Apple announced today that it will allow “playback” apps, such as Netflix, Spotify and Kindle, to be attached to their own internet sites for a fee. The news comes after Apple announced last year that it would allow certain types of apps to process invoices. without using the grocery shopping service in the Apple app. The measure has been a long time coming and, despite everything, it is available for developers to integrate.
With this update, the developers of the reading programs will provide a link to the user that will take them to their online page and the payment can be processed there. Apple announced the update as part of the agreement with Japan’s Fair Trade Commission. (JTC). As stated above, those reading apps come with apps that offer virtual content like magazines, newspapers, books, audio, music, or video, as the main function of the app.
For this reason, apps like Netflix, Spotify, Kindle, and others didn’t complete the registration procedure in their app until now. Instead, the apps asked users to complete the registration on their own online page and then log into their account. Apple charges a 30% commission to the developer every time they use the acquisition system built into the Apple app.
Since the developers of the app didn’t want to take a hit, they increased the value of their installs so that they earned the right amount and the difference in the amount went to Apple in the form of commission. It’s the same reason youTube Premium costs more through the iOS app compared to the price a user would pay if they signed up through the YouTube website. This angered many users and the case was eventually settled through JTC. even though it allowed developers to load a button that allowed them to process invoices outside the app.
Developers can integrate this feature into their application without delay. Developers will want to request a “right” before they can load the yetton into their app. After receiving approval from Apple, they will need to integrate the option into their app. Once the developer has uploaded the option to the app, it will still go through the app review process, so it will possibly be some time before the option becomes available, but at least we know it will arrive.
The registration procedure is still not very intuitive (or rather encouraging). Apple loads a pop-up window between the login page in the iOS app and the login screen on the online page with text like “You probably wouldn’t be doing any more transactions with Apple,” but at least it’s there. In addition, supported developers cannot upload text explaining the cost of the service to their online page. For example, Netflix can’t load a tap here to sign up for Netflix, starting at $9. 99 consistent with the yetton of the month, they’ll have to use an easier yetton.
At first glance, this doesn’t seem too bad, as it only allows developers to process invoices outside the App Store, but it’s much more than that.
First of all, it’s a win for developers, no matter how small. Developers can, despite everything, gain new users on iOS without frustrating them and asking them to complete the registration on their website. This means not only higher profits for developers, but also a greater sign-up experience for iOS users. In addition to a better registration process, the user will also make a profit, as they will pay less and have greater control over which titles of interest to choose.
For now, the feature has only been approved for “reader” apps, but this shows that Apple can allow transactions outside the App Store. This gives us hope that you can also enable the same capability in other apps and within the app. shopping. And with the European Union putting pressure on the Cupertino-based giant, that may happen very soon.
It also shows that Apple can override its regulations in the App Store. Developers have long called on Apple to replace some of the App Store’s practices that don’t make sense in 2022. The update indicates that the company is in a position to make adjustments (even if it is under legal pressure). And with the advent of the Digital Markets Act, you can expect the App Store experience to replace a lot: there’s a small chance that Apple will also allow sideloading of apps on iPhone.