Brian Morrissey asked Skift CEO Rafat Ali how the travel industry site has survived COVID and is now growing.
Morrissey writes, “Travel is traditionally divided into industries (flights, hotels, cruises, meetings), but that’s not how consumers approach the category, so Skift adopted the attitude of people, not sellers.
“Media and knowledge make sense together. . . on paper. In the media, the clichéd tone “Uber for X” is the “Bloomberg for X” tone. The Profit Knowledge Company is a business school case study. The problem: they are very different corporations to manage and staff. Skift presented itself as a “travel intelligence company”, but ended up being a media company.
“Covid has expanded the skill pool. Skift has brought the merit of the pandemic to a permanently distributed company. Because he hired other people, of the other 20 people recruited, only one was founded in New York. This has led to a wonderful expansion of their skill pool, not to mention a lower load base.
Learn here.
Subscribe to Talking Biz News for weekly updates on new stories.
Δdocument. getElementById( “ak_js” ). setAttribute( “value”, ( new date() ). getTime() );
Media movements
This is operated through Chris Roush and his team. Chris is the Dean of Communications at Quinnipiac University.
© Let’s talk about business news