Facebook Meta Platforms (FB) – Get Meta Platforms Inc. The Class A report continues to face problems.
CHIEF Executive Mark Zuckerberg has taken a number of strategic steps, adding last year’s dramatic rebranding to identify a supervisory board in 2018 responsible for its enforcement systems.
But critics say its content moderation policies remain weaker than they deserve and that the social media giant still doesn’t know how it will deal with problematic content.
Whistleblowers made accusations about Facebook’s graphic culture and similar divisions, the photo- and video-sharing app Instagram.
Shares of Meta Platforms have fallen 28% since Oct. 28, when the company announced a basic update to its identity in hopes that building a metaverse would give it a fresh start.
Now, a former Facebook worker has added fuel to the fire of criticism.
Brian Boland, who worked in Menlo Park, California, for years as vice president of partnerships, said Meta used “pr tactics” when dealing with its problems.
Boland, who left Facebook in 2020, recently tweeted that “Meta handles disorder through PR tactics rather than focusing on reading and repairing damaged parts that cause real-world harm and undermine societies and communities. It’s time to regulate. Facebook paid the GdP company to slander TikTok. “
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Boland tweeted in reaction to new documents that Meta had paid a political strategy firm to fund a smear campaign against rival TikTok.
The Washington Post first reported the main points of this operation, which used misleading editorials in regional media with the intention of getting the public to oppose TikTok.
TikTok, China’s four-year-old video app, gave Facebook its money’s worth.
Zuckerberg had said the TikTok festival was affecting Meta’s business. “People have a lot of possible options on how they need to spend their time and apps like TikTok are developing very quickly. And that’s why our focus on Reels is so vital in the long run. “run,” Zuckerberg said in February.
The company now uses resources like its news feed and other blockbuster features to bring Reels to life.
“TikTok is already a great competitor and also continues to grow at a considerable rate from a very large base,” Zuckerberg said in February.
“Is there anything that makes us [Meta], it takes us longer to get to where we need in this [Reels], is that although we are acting incredibly fast, we also have a competitor who is also accumulating at high speed,” he added.
Last September, ByteDance, TikTok’s parent company, said more than a billion people use the video app every month. Content has helped offset the strain of the crisis.
Facebook’s paid crusade to damage the identity of the TikTok logo came as no surprise to most people. “Leopard, the spots, they don’t change. . . it’s the Meta manual,” tweeted New York Times technical journalist Kara Swisher.
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Boland’s call isn’t the first time he’s warned that regulators are turning to Facebook.
In December, The Hill and other media reported that the senses. Elizabeth Warren (D-Mass. ) and Maria Cantwell (D-Washington) called on federal agencies to investigate whether Facebook misled advertisers by distorting the success of the ads.
In 2019, Facebook co-founder Chris Hughes said it was time to dismantle the company, posing the risk of the platform’s strength and Zuckerberg’s. In a New York Times op-ed, Hughes wrote:
“For too long, lawmakers have marveled at Facebook’s explosive expansion and overlooked their duty to make sure Americans and markets are competitive. “
And last year, former Facebook executive Boland told CNN he left similar considerations and lack of transparency on Facebook.
“With transparency comes complicated conversations and it’s vital to welcome them. But I haven’t realized that, the will turns out to be more to avoid the tale and the narrative,” Boland said.
Lately, Meta is hiring for roles like “Climbing Specialists” and “Strategic Response Writers” to respond to crises on time and create “compelling narratives” for the company.
Vidhi Choudhary covers the US news. The U. S. Economy and Economics for TheStreet, which specializes in the latest news.