Donald Faison and Zach Braff star in the Super Bowl ad for T-Mobile’s 5G house.
“Dolly and Miley are focusing on 5G for phones and you have Zach and Donald focusing on 5G for home broadband. . . we thought it would be to have (a) different message for both,” Dow Draper, executive vice president of start-ups. , CNET said.
“Why we chose those guys, it’s just a wonderful, fun way to highlight the weak problems that consumers have that pay too much for what they get, being stuck in contracts, value increases, all of that. It was a laugh for us to bring that in a funny way because we think it will resonate and other people will at least do it more. “
T-Mobile began expanding into the internal web through its 5G service last year and now provides this option to more than 30 million people. consistent with the month) with taxes, fees and a modem/router included in the price. There are no knowledge limits or annual contracts, and the operator says “typical” download speeds deserve to be between 35 and 115 Mbps.
The operator announced on its recent earnings call that it added 224,000 domestic subscribers in the fourth quarter of 2021 and ended the year with 646,000 users.
T-Mobile has said in the past that its goal is to have 7 to 8 million internet users at home by 2025.
However, it’s not the only wireless service provider looking to use 5G to compete with cable and fiber options. Recently, Verizon began increasing advertising for its rival 5G in-house web product and also plans to promote it in the Super Bowl. Jim Carrey reprising his role as The Cable Guy.
Draper, for his part, sees the festival as one thing, highlighting the saying “an emerging tide lifts all boats. “
“In fact, I like that we do this because I think it creates category awareness and it’s vital that consumers know there’s an option for classic cable. I think the bigger the category, the better. “