Recently, Sneaky Sushii highlighted a challenge that genuine real estate portals have been suffering from for years: horrible genuine real estate ads. You already know them: grainy images, almost no main point about the unit, even misinformation.
It’s almost silly to think that in 2021, when camera phones have reached a quality point close to DSLRs (there’s even the newest Google Pixel that can use AI to erase things from photographs), low-quality photographs can still exist.
These upheavals have plagued genuine property directory sites as well as buyers and tenants over the years, but they never turn out to go away. Well, for the direct joy of this one who worked with genuine property portals (no names!), here’s why this happens:
The bad classified ads you can see today are an improvement.
There’s a time when anyone can post classified ads and photos, that’s how someone ended up exposing their genitals on a list of assets (the duplex is a pretty smart deal for just $570,000, though, if you, huh, eliminate the problem).
By the way, accidental nudity was just a horror among many at the time. The staff tasked with leaking the photographs on the list (a task that has eventually become necessary) saw everything from trash cans containing used condoms to blood stains on furniture and adult toys in the background. .
Today, many genuine real estate portals only allow authorized genuine real estate agents to publish listings, which has raised the bar.
(Yes, we perceive that this is not a massive achievement the low bar, but it is an improvement. )
So keep in mind that any gruesome list you might see today. . . it may also have been worse, much worse.
That said, here’s the reason why bad classified ads happen:
There are genuine real estate agents who are in face-to-face negotiations, but they can’t write a smart ad to save their lives. Writing a smart ad, taking smart photos, are skills that want to evolve, and not all genuine real estate agencies. take the time to teach it.
One of the disorders that genuine real estate portals want to solve is the language, it would be great if more classified ads were simply:
Until then, some genuine real estate agents, however competent they are when it comes to transactions, will struggle with directory descriptions.
With some agencies, by the way, the solution is to provide real estate agents with templates to copy and paste. That’s why many ad descriptions are strangely familiar; or they have the same gibberish as GRACE GRACE GRACE on them. Everything is copypasta.
In fact, with the progression of AI today, there are even sites that can generate an ad description for you, and we dare say that the effects are greater than what you would see in the maximum number of classified ads today.
To show you an example, we try this: listados. ai and here are the results:
Just enter key information. . .
You can even an unbiased or artistic AI!
Here’s what came out here:
A condo with all the luxury! This three-bedroom, three-bathroom condo measures 2000 feet and has marble floors, an oven, a refrigerator, sinks for him and her, a tub.
The rooms are gigantic and have queen size beds. The balcony is an ideal area to enjoy your coffee in the morning or wine in the evening!The 50-meter pool is a wonderful place to cool off on a hot summer day. to see!
At some point, a genuine real estate agent somewhere:
“If I don’t have photos or details, they will be forced to call me. Then I can use my sales script with them.
Which is obviously nonsense. More often than not, other people simply scroll through the list, resulting in even fewer calls, and yet some genuine real estate agents persist in believing in this nonsense, and possibly even show it to the new agents they advise.
That’s why, from useful information, you only see a general location followed through the agent’s phone number posted everywhere.
There is at least one genuine main real estate portal, which sets up a Q&A site where agents can answer questions (no names, we don’t point fingers). You genuinely that most of the answers are simply “call me” for being genuine. Answers.
It’s the same philosophy at work: genuine real estate agents are trained to “convert” online perspectives into appointments and phone calls. Some have had the impression that being will make this happen.
This is the concern that agents will see the photos, then track the drive and “steal” the list.
We don’t know how many officials actually spend all day searching for images and then tracking a unit among more than six hundred on a task like a CID detective. Frankly, we would be surprised if the number were greater than zero. But that’s what some genuine real estate agents think, so they forget some main points of the ads.
That is why they only show you the façade of the building, which more specific details of the unit.
This is still not very unusual in the genuine real estate listing box, as it is evidently much less difficult to identify a dirt space if there were correct detailed photos.
This is through the ultimate non-unusual explanation of why the lack of images.
A typical example would be an owner who tells the agent to start registering the assets; however, it takes weeks for them to hand over the keys to the agent, so no photographs of the unit can be taken. This occurs infrequently when the owners are abroad. ; However, the most is because the unit is in a general mess, the owners are busy moving, etc.
With rented properties, the landlord will have to coordinate the genuine real estate agent and tenant. The agent cannot enter the accommodation without the knowledge of the tenant; even if they have the keys.
Some tenants stay for hours; and tenants would possibly object to having to empty living rooms, bedrooms, etc. , just so the agent can level the unit.
It’s also not unusual for some tenants to refuse to cooperate, perhaps because they don’t have an incentive to do so; however, this may be more complicated than you think.
Some tenants may simply forget about text messages or calls for weeks, and when, regardless, they settle for the calendar, the position is too complicated to do much. -you have to attract the right buyers.
In those cases, the genuine real estate agent first makes a “simple” list and will review it for refinement once he can take photographs.
If a unit is really bad inside, the real estate agent would possibly make the decision that it is better not to show the photos. They prefer to give the explanations during the viewing or a call.
It sounds reasonable, but in 2021 we don’t know what to believe, like when this agent in America brazenly showed the shattered interior and went viral.
In some cases, the former owner is a hoarder, and it is not easy to leave everything blank; however, in our experience, the maximum agents will not settle for such an announcement until the unit is restored.
Real estate portals check to end them, but it happens.
In those situations, the list shows an absurdly low value for a non-existent unit; like $700,000 for a condo on Orchard Road. When you call the agent, they’ll look for an excuse like , “Oh, he just sold,” and then they’ll look to sell you anything else.
If this occurs to you, you can file a complaint with the site and they will remove it.
Try to avoid running with agents that use this method of baiting and exchange; it does not bode well if they are willing to accept such tactics.
The number of bad listings has a tendency to accumulate as the genuine real estate market does well. Conversely, in times of slowdown, you tend to see more quality ads. This also matches the number of agents.
For what? Well, a hint:
Consider that in 2019 there were 29,146 genuine real estate agents registered; in 2020, this is highest at 30,073 and in 2021 at 30,399.
During a genuine real estate boom, everyone needs a piece of the pie. Selling homes is considered a simple way to make money, at a time when buyers are desperate and development costs are high (meaning commissions are also rising).
As such, a recovery sees an influx of new, eco-friendly agents, or “touch and go” agents, who are there for cash quickly. These are the guys who have a tendency to forget about the intricacies of being a real estate agent; how to learn how to make smart ads.
There’s less incentive to create a smart list, so other corporations, such as photography/video services, or even staging corporations, will likely see a decline in sales in a genuine fashion real estate market (it’s an inverse relationship).
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Buyers probably don’t care too much, as they’re willing to go through more nonsense just to buy a home.
On the other hand, a slowdown in real estate means that only experienced and experienced “career” agents still make deals. These agents are more likely to take proper photographs and write proper descriptions. Most veterans have also become disillusioned with absurd notions, such as indistinct lists leading to phone calls.
But since 2021, and the maximum probably next year, are boom periods for the genuine real estate market, you start to see more bad ads.
At Stacked, we conscientiously choose the agents we work with and seek to team up with only long-term career types. So, if you need help promoting or buying, tap us to waste time.
This article was first published on Stackedhomes.