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One of the successes of the inventory market over the past decade is Shopify (NYSE: SHOP).
The company was founded through 3 schoolmates looking to start an online ski business, but temporarily learned that the equipment they had developed to create this online page was highly scalable and very useful to help others create their own online stores.
Therefore, after creating this first snowboard website, Shopify’s founders rotated the company to provide e-commerce responses to other small retailers.
Early investors made yields that replaced their lives with this action.
Shopify went on the stock exchange at $17, consistent with a steady percentage in May 2015. As of May 2021, Shopify is quoted at $1,100.
It’s sometimes more successful in six years.
wow.
Guess what? We probably would have done just that.
Today, we will communicate about a newly public e-commerce generation company that we have the opportunity to be the next Shopify as it tries to redefine the purchase of groceries online to make it more social and sustainable over the next few years. , this off-radar inventory can be triggered over the next six years, as Shopify’s inventory has soared in more than six years.
What made Shopify work?
This good fortune “master plan” is why we are so excited about a newly public social trading generation company called Poshmark (NASDAQ: POSH).
Poshmark operates an online social trading platform that looks like Facebook (NASDAQ: FB) and eBay (NASDAQ: EBAY). It is essentially a virtual market where anyone can sell anything, anyone can buy anything and everyone can interact and interact with other products through comments, likes, stocks, posts, stories, etc.
The company returned to the inventory market in mid-January with a value of $42, with a valuation of $3. 1 billion. Wall Street fell instantly in love. Inventory rose 150% on the first trading day to more than $100. Then, amid the fall of expansion in recent months, Wall Street fell in love and Poshmark’s inventory returned to its initial public offering value.
It’s time to buy the sauce.
Here’s the thing. Most of us like to be social, but buying groceries online, with all its exceptional prices, convenience and benefits, is not social, it is isolated.
Poshmark takes advantage of this e-commerce hole by merging “social networks” and “purchases”.
This is a big challenge because, if you know shopify’s story, it’s for sellers.
By merging social media and shopping, Poshmark creates a platform with a ton of highly engaged potential buyers. Joshmark has 32 million users who spend approximately 30 minutes a day on the platform. Compare that to Amazon, where the average time is seven. minutes. . .
Because commitment is a value. The more you hire a lead, the more likely you are to realize a new product that you would not have discovered in a different way, and more importantly, you are more likely to purchase the new product.
Commitment is a value.
Let’s take a look at this from the seller’s point of view. . .
As a seller, you can: A) sell on Amazon/Shopify, where everything is transactional and you have to rely on marketing dollars, search engine optimization devices and product reviews to generate sales, or B) sell on Poshmark, where everything is much more than transactional, and you can count on networking, user engagement and socialism to drive sales and retain consumers.
Up to this point, Poshmark follows Shopify’s good luck plan.
Create a platform and toolset that helps distributors sell their products online better than anywhere else. Ask those vendors to flood your platform with a lot of actions. Let these actions attract a large number of orders. And then let this call to attract more distributors, creating a virtuous expansion circle.
Shopify has leveraged this virtuous expansion cycle to create a $140 billion e-commerce generation empire.
Poshmark can do the same . . . and today it’s only worth $3 billion.
At the time of publication, Luke Lango did not hold (or hold) any position on the values covered in this article.
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