If you think all electric cars are over priced, the small FreZe Nikrob EV can seduce you when sales start in Europe later this year at just under 10,000 euros ($12,000 after tax).
The FreZe Nikrob is assembled through DARTZ MotorZ, a personal company in Latvia and a subsidiary of Dartz Grupa O in Estonia, which designs, manufactures and markets high-performance ARMoured vehicles DARTZ MotoZ has great ambitions for this small electric car and needs to sell 10,000 this year in Europe, 20,000 in 2022, 40,000 in 2025 and 100,000 in 2030 Leonard Yankelovich, owner and founder of DARTZ MotorZ, said in an interview.
This will come with the version, a crossover and a convertible. DARTZ imports the cars almost assembled and adds European modifications, Yankelovich said.
Europeans might have to convince the that a small car in China will have the quality and equipment they are used to. The popular edition includes anti-lock brakes and popular tire tension controllers and for a little more, it can have parking sensors and air conditioning. In theory, there’s room for four, but the rear passengers may be a little tight.
If you think those ambitions are wonderful for an unknown new product, the Hongguang MINI EV has recorded 270,000 sales since its launch a few years ago and has already sold more than 100,000 this year in China, according to the German Center for Automotive Management.
Electric cars from car brands pleased the first affluent users, but wasted millions of euros in the manufacture of replicas of classic cars with internal combustion engine (ICE) that average painters may not afford. Honda e with a battery life of not much more than a hundred miles, but it costs almost 3 times longer than this Chinese competitor. Other electric versions of entry-level ICE cars charge more than double, but they are city cars. it has a large battery, can’t compete with ICE cars on high-speed cruisers. FreZe Nikrob recognizes it and focuses only on local paintings and provides a solution to fashionable local mobility needs.
Think of it as golf cart theory in electric cars. Make it convenient, make it reasonable and the buyers will come en masse. He recognizes that maximum trips are limited: shopping, school, daily travel. The top speed would be 105 km/h. No has pretensions of driving at maximum speed and great diversity. It’s just a convenient application car, and costs start at $12,000 ($9,999) after tax.
Will the European Union’s security tests pass?
“We made some adjustments to Chinese design, which allowed us to download certification for the EU. So it’s an authorized electric vehicle for motorways in the EU,” Yankelovich said.
Are there plans in America?
“We are now in the European market, but we are already in negotiations with our partners in the United States, discussing figures of around 20,000 FreZes in 2021-2022,” Yankelovich said.
The plan is also to free up mobility for self-delivery and delivery of groceries compatible with programs and tourism.
“Our FreZe car turns out to be ideal for this service. We plan to launch it in a few months and cover the Baltic/North regions first,” Yankelovich said.
Automotive industry analyst Charles Tennant believes FreZe will win in the market.
“For me, there are questions about how and where it will be advertised to succeed on recommended volumes as it is an unknown logo without retail/reseller visibility. While the accumulation of online sales and the relative lack of requirements for BEVs possibly if it makes this a questionable point, this would motivate some to have some confidence. This can also be an exciting option for mobility/shared travel operators in the area, which Dacia is also aiming for with the Spring,” Fletcher said.
As a former European reuters correspondent, I spent a few years writing about the industry.
As a former European automotive correspondent for Reuters, I spent a few years writing about the industry. I’m going to get to the hype and bluffing of corporations and find out how those gigantic corporations are doing. I also like to drive your beautiful machines, and your maximum modesty. I’ll also tell you if the generation works.