Last year, we called 2019 a “ups and down roller coaster. “The decline is 20/20, and while many of us are eager to put 2020 in the background, how leading players in the study sector have responded to the Pandemic’s New Wishes for Businesses and Consumers will have lasting consequences for the way marketers perform their functions.
From Google’s new organic shopping lists to how benchmarks have mobilized for gender equality and diversity, to the next page to revel in the update, here’s our look at the top vital search engine optimization news of 2020.
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Within the study community, some first suspected that the primary set of rule updates would be suspended during the pandemic; in retrospect, we can’t believe this is the case. Editor-in-chief Barry Schwartz has already summarized the maximum vital set of rule updates by 2020, so here’s a brief summary of what’s been implemented.
Basic updates. Google started early, releasing the january 2020 key update less than two weeks in the year. It takes approximately two weeks to complete the deployment, however, the company said the maximum time was completed 4 days later, on January 16.
Four months later, the major 2020 update possibly replaced things again, and some called it an “absolute monster. “
Dust able to settle for most of the year (at least in terms of key updates), until the release of the december 2020 fundamental update, right between the Black Friday/Cyber Monday grocery shopping season and the New Year’s Eve vacation. According to some reports, this is the most significant primary update of the year.
BERT goes from 10% to almost 100%. At its SearchOn event, Google announced that BERT now powers almost all English queries.
In December, careful study professionals stated that the high-profile output of AI researcher and diversity advocate Timnit Gebru from Google was inextricably connected to the potential dangers associated with giant knowledge sets of educational language models. The Internet, which would possibly involve prejudices opposed to marginalized populations, which can also manifest themselves in the language models used in search engines.
Announced, but not live. Announced in May, the page party update is not expected to be rolled out until May 2021 and includes a combination of existing search rating factors, such as mobile updates, page speed updates, higher HTTPS rating, intrusive interstitial penalties, and a secure browsing penalty, as well as new speed and usability measures , called Core Web Vitals.
We already know that the game page update will only be implemented in mobile ratings, at least initially. Possibly, there would also be a visual indicator to distinguish cell phone search lists that offer a smart gaming page. And when this update is online, Google will also raise the AMP requirement for its Top Stories section, opening it to successful parts at its page’s delight factor threshold.
Indexing of the passages was announced in October and is expected to begin this year; However, Google has shown that it is not yet online. To be clear, Google does not index the passages separately; is more of a “ticket classification” than a “ticket indexing. “
On March 1, Google’s new nofollow link processing arrived, with the new rel link attributes – “sponsored” and rel – “ugc”. The referees were angry about last September’s announcement, but that pastime did not revive when the update occurred; the looming pandemic could possibly have given marketing specialists more vital problems to solve.
Structured data. Google has announced the end of the data-vocabluary. org in its rich results; The finale was set for April 6, but the company postponed it until January 29, 2021, bringing up the coronavirus situation.
The rich effect verification tool came out of the beta version during the summer, indicating the end of the structured knowledge verification tool, at least that’s what we thought. . org next April.
SEO documentation. Google and Bing have updated some of their vital SEO documentation: Bing has reviewed its rules to Internet teachers, offering key points on how it ranks Internet pages. Google’s quality reviewer search commands won only one update this year. evaluators and a new segment of dictionaries and encyclopedia results.
The SERP. The search effects page has also noticed its percentage of settings this year. Google has announced that it “sorts” the first page of effects by decided deduplication on extracts, meaning that pages that earn a featured snippet are no longer repeated as a regular list. The code extraction variant of the right sidebar also migrated to the main effects column.
In order to provide more direct responses to users, Bing used preformed language models to respond to queries with an undeniable “yes” or “no”. It also added shard controls, giving owners more flexibility over how their search effects are previewed. Google has made it less difficult to locate the code snippet text on the page you’re on by officially launching a featured feature you’ve been testing for years.
Image and YouTube. La “licensed” badge in Google’s image search effects came out of beta at the end of August, and the company also added a permission to use to recover only photos containing license information. The “moments” feature has also been implemented more widely; it can now appear in videos with cellular effects.
Repast updates due to COVID. People turned to search engines when coronavirus went from being a foreign challenge to a strong buildup in the United States. In response, Google’s coronavirus search effects page underwent a radical review between February and March, giving us a review of what we’re looking for. effects pages like a day.
Bing brought a coronavirus tracker as well as a self-provisioning CDC coronavirus chatbot to the search effects page.
And, to help keep users informed, Google has released more local COVID news, opening its Top Stories segment to non-AMP content, COVID, a precursor to lifting the AMP restriction as a component of page refresh over the next year. He has also published “travel trends” and “travel reviews,” which show the percentage of flights operating to a compondericular destination, as well as adding a loose cancellation to his hotel search.
Schema. org added coVID-like types of structured knowledge, any of which Google and Bing have adopted. The White House has even suggested that personal sector corporations use marking if necessary. Features and resources have also been created for local businesses. that we’ll talk about in the local segment of this article.
One of the highlights of this devastating was the reaction of the study marketing specialists, who presented their assistance to small businesses to deal with the pandemic in many ways.
Industry News. In the EU, the Android search selection screen was implemented on March 1, but the disruption of the smartphone source chain due to the pandemic delayed its impact, which makes it doubtful that it resulted in a significant substitution in the percentage of research in the market.
Earlier this year, Verizon Media introduced OneSearch, a privacy-focused search engine that is more of a direct competitor to DuckDuckGo than Google. com. Throughout the year, other search engines were announced, following a similar tactic and seeking to differentiate itself from Google from taking it head-on.
Google’s former advertising director, Sridhar Ramaswamy, announced Neeva, which instead of generating profits through ads, will rate a subscription fee. Salesforce’s former chief scientific officer, Richard Socher, announced You. com; Fewer announcements have been announced on this topic, it seems to be geared towards e-commerce.
In the context of a careful review of Google’s business practices, both in the US and in the UNITED States, the United States has not been able to do so. U. S. As abroad, we asked the question: “What would it take for new search engines to succeed?”And it’s time for Apple to take the search seriously and support?
However, the search industry is simply formed through Google, Bing, other tech giants or venture capitalists. Diversity and gender equality were at an average level this summer, and study professionals responded: The murder of George Floyd, Breonna Taylor and Ahmaud Arbery has led us to locate viable tactics to publicize diversity, equity and inclusion within our own organizations.
Nicole DeLeon of North Star Inbound published a study that found that more than 70% of female references in the United States are men, who also earn more on average than their female colleagues. Network work and allies remain essential to this disparity.
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Google Search Console (GSC) has won a number of updates in 2020, starting with the launch of a new removal tool that allows site owners to temporarily prevent URLs from appearing in the search, as well as show them the URLs they have. filtered through SafeSearch and what content is not displayed in the search results, as requests have been made to the replaced public content removal tool.
A day before the page experience was announced, Google quietly replaced the GSC speed ratio with the new Core Web Vitals report. The existing Core Web Vitals metric set focuses on 3 facets of the user experience: load, interactivity, and visual stability, the form of larger content painting (LCP), first input delay (FID), and cumulative design change (CLS).
The functionality report has been updated with a traffic clearing for the news, offering site owners an additional way to reduce their visibility and traffic in Google searches. A new report on exploration statistics has also been introduced to provide practical knowledge on exploration. One year after the closing of the previous edition of GSC, Google migrated the reject link tool to the new edition, updating its interface in the process. GSC users can now also download full information, instead of displaying quick tables, for all reports, making them less difficult to analyze and manipulate.
In August, the company introduced Google Search Console Insights, a new knowledge view “designed for content creators and publishers,” in closed beta. Search Console Insights combines the knowledge of Google Analytics and looks for the console for content creators to identify content performance, as others notice it on the web, the most common and trending queries on your site, and other sites and articles that reference yours.
In the upload, Google Search Console API users have had more up-to-date knowledge, as well as the ability to query, upload, and delete their site plans in domain properties.
Google Analytics 4, one of this year’s most important analytics ads, is the introduction of Google Analytics 4, an extension and a new brand of web app ownership, including extensive predictive information, deeper integration with Google Ads, multi-device measurement features, and more knowledge controls. When you configure a new property, GA4 is the default; However, Universal Analytics remains available, at least for now, as the progress of the new features will focus on GA4.
CONNECTION: Getting started with Google Analytics 4
Bing webmaster equipment. Microsoft developed Bing Webmaster Tools this year; the review was announced in February at SMX West and the migration ended at the end of July. Unlike the Google Analytics update, the previous edition of Bing Webmaster Tools is no longer supported, but users of the revamped edition have some new features.
The new site research tool scans your site and verifies technical non-unusual search engine optimization issues. The backlinks tool allows you to compare your site’s backlinks to some other site, offering site owners festival knowledge without verified access to the competition site. he was also resurrected and stepped forward by the robot tester. txt, a feature bing first abandoned a decade ago. In addition, Microsoft Clarity, the company’s user visualization tool, released in beta in late October, has also been added to Bing’s new webmaster team.
At the time of the release of the January 2020 big update, Google also announced the Popular Mobile Products segment for clothing, footwear and similar searches, the first in a series of adjustments to the company’s e-commerce strategy. The segment is biological and optimized through the product schema and product flows sent to Google Merchant Center.
Also on mobile devices, Google has expanded the capacity of its relevant activity sheets for searches similar to purchases, employment, and revenue. The shopping activity card can now demonstrate the products a user has searched for, which guides them well on their journey as a visitor.
The ultimate vital pivot of Google’s e-commerce strategy this year (and perhaps for several years) has been to open its grocery stores to look for effects on unpaid biological lists, after 8 years of purely paid activity. However, there is still room for paid classifieds. ads: classified ads now appear to be on the back and more responsive of Google Shopping effects pages. Retailers who need their parts to look biological will need to import product flows into Google Merchant Center. Those who choose to do so will also be able to see their product lists displayed in the wisdom panels on the search effects home page, as those places have also gone from sponsored to biological.
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Unsurprisingly, Bing made the same payment transfer to biological with its purchase effects in August, 4 months later.
On the social aspect, Pinterest has launched a new “Boutique” tab in its mobile app. It has also incorporated its visual search capability directly into the purchase pins to make it less difficult to locate the products. Shopify stores can take advantage of those updates through the Pinterest app in the Shopify App Store, which allows merchants to download their product catalogs on Pinterest, potentially allowing them to show up to more than 360 million active Pinterest users per month.
Planes. Google Maps celebrated its 15th anniversary this year and the company celebrated it with an updated edition of the mobile app. The 2020 iteration has expanded the rear tabs to five (“Explore”, “Travel”, “Recorded”, “Contribute” and “Updates”) and the company has also announced an extension of Live View’s truly augmented walking directions.
Map updates continued until December, when Google My Business (GMB) corporations had access to advanced functionality measures, indicating whether consumers discovered them on Maps or searched, as well as extended messages through their business profiles on Maps. to appear on Google Maps look for lists of effects for individual companies.
Apple has also rebuilt its Maps app, adding features like real-time transportation schedules, shareable arrival time estimates, internal maps of grocery shopping, malls, and airports, Look Around (your Google Street View edition). , one-click navigation for favorites. locations and more.
Google My Business. In February, there was a lot of discussion on Twitter about a new segment on the Google My Business help site that encouraged commercial homeowners to include applicable keywords in their GMB descriptions.
Google temporarily returned to those tips after local references got the company’s attention, and the message disappeared soon after. Joy Hawkins, owner of Sterling Sky, has already tried this advice, noting that the description box does not have an effect on qualification in the local trio.
As the use of “buy online, pick up in-store” increased, Google announced that it would make stock of nearby products more visual through a more visual “close” on the Purchases tab, adding new cards from local stores and expanding visibility for sidewalk and store pickup labels. A few months earlier, we learned that the company was expanding its Duplex tool to call local companies to check stock availability; Previously, Duplex was basically used to make appointments and consult opening hours. Because online continues to influence offline spending, these measures can help Google dominate the economy from online to offline (O2O).
Google’s guaranteed badge has become an option for non-advertisers through an “updated” and experimental GMB profile for $50 per month. This is not an herbal feature, but the badge itself has been seen on Google Maps. consistent with the permanent element, can be used to distinguish between corporations that have it and those that don’t. Last year, Google responded to a survey and one of the proposed features was to remove classified classified ads from its corporate profile – a small organization of whitelisted advertisers (Groupon, Seamless, and Cathrur) that serve their classified ads classified into local corporate profiles. These classified classified ads can potentially redirect an order that can be directed directly to the company, and lately a small pilot program, there is no way to disable or choose advertisers that appear on your profile.
Google said it saw an increase in business searches for black homeowners during the summer: more than 40% of black business homeowners said they did not paint in April, compared to only 17% of white small business homeowners, according to an analysis by the New York Times. To distinguish those businesses, he incorporated the “black property” business feature into local ads. Addressing the factor on the other side, Yelp announced a new “Company Accused of Racist Behavior” alert; When the alert is triggered, Yelp disables new notifications for this business profile.
Google’s local help has had a less than stellar reputation, from which the company is likely looking to recover. In November, he introduced the Small Business Advisors program to help SMEs control Google products more. on topics such as GMB, ads, analytics and YouTube. The program is priced at $39. 99 consistent with the session, but there was no payment in 2020.
Mr. COVID. At the beginning of the house orders, local references reported several GMB issues, such as delays in the release of new classified ads and updates times and addresses, Google said it would prioritize “open and closed states, special times, transitional closures”, descriptions and business adjustments to the company’s attributes. Local accounts were also temporarily deactivated for consumers and commercial homeowners; the account function returned about twenty days later.
To help communicate the effect of the pandemic on businesses, Google allowed them to imply that they were temporarily closed on Google Maps and then introduced a feature to give local businesses more flexibility with their opening hours. Based on, an indicator in GMB profiles now involves the most recent update of opening hours.
Meanwhile, Google has also allowed retail chains to publish large-scale COVID-related publications through the GMB API. This feature also subsequently extended to non-COVID publications.
Google isn’t the only platform other people turned to: Nextdoor launched Google Groups and Help Map. The Groups feature was in beta before the pandemic, but the crisis showed the company that it can help users succeed over isolation. helps neighbors in need.
Yelp is the first to announce a fundraising partnership with GoFundMe, allowing local businesses to place a “donate” button on their Yelp profile. Soon after, GoFundMe donation buttons have become something that Bing Places for Business and GMB profile owners can use.
Consumer confidence in protection takes precedence as the economy seeks to reopen. TripAdvisor and Yelp have introduced new tactics to make consumers stand out how businesses manage fitness and protection measures. On Google’s platform, GMB owners can now involve fitness and protection needs for their retail outlets through attributes such as “Mask Required”, “Staff Receive Temperature Controls”, etc.
Research professionals know that our industry has the potential to particularly influence customers and business outcomes; from time to time, the general public also gets the wind.
In February, Warner Bros. renamed their recent Birds of Prey (and Emancipation of a Harley Quinn) to Harley Quinn: Birds of Prey so that viewers (remember going to the movies?) Make it less difficult to find tickets. online.
And, while Netflix’s Tiger King gave many of us something to do in that initial replacement to be the home all the time, Tiger King himself used illicit search engine optimization tactics to trick users. looking for its main competitor. He didn’t get away with it and, in fact, we didn’t introduce him.
And Google helped us get closer to the centuries-old question: “What’s the call of this song?”Now, the Google app can tell you the call of a specific song, all you have to do is hum it for 10 to 15 seconds.
As mentioned earlier, the Google page update will be released in May. There’s still time to prepare your Core Web Vitals, the expert developer search engine optimization consultant that Detlef Johnson can help.
Also take a look at your structured data. Brand dialing data-vocabulary. org no longer be eligible for Google’s enhanced effects on January 29.
And the deadline for the first cell indexing is back on our doorstep. It’s much better for Google to migrate its on its terms, when it’s ready, than to let the deadline expire and force its
This story gave the first impression on Search Engine Land.
https://searchengineland. com/seo-year-in-review-2020-covid-forces-platforms-to-adapt-their-local-and-e-commerce-offerings-and-more-345091
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