TOKYO, JAPAN – Average OutReach – December 17, 2020 – Liquor Innovation Co. , Ltd. (headquarters: Adachi-ku, Tokyo; Representative Director: Yasuro Ogiwara) has renewed “KURAND Hong Kong”, an e-commerce site for “KURAND”Array a logo operated through Liquor Innovation, to sell original products, basically Japanese sake, in Hong Kong in collaboration with breweries throughout Japan as of December 17, 2020. KURAND aims at a platform that connects breweries with consumers around the world through the upcoming and promotion of new sake logos in partnership with breweries across Japan.
About KURAND E-commerce
KURAND has signed partnership agreements with some 60 breweries across Japan and has worked with them to produce around 160 original products. KURAND also operates its sister retail outlets in Japan, such as KURAND SAKE MARKET, which specializes in sake intake comparison experiences. Hong Kong consumers can now seamlessly purchase the original KURAND products.
KURAND Hong Kong: https://hk. kurand. jp/
Now we are in hong kong
Having a base in Hong Kong will bring 3 users.
1, lower shipping costs
We used to deliver from Japan, but now we can deliver from Hong Kong. Costs are reduced and value will also be reduced.
2, shorter time
Products will be shipped from Hong Kong, which means that the distance it takes to get to you is also shorter.
Delivery takes 1 to 3 days from the order.
3, Refrigerated, shiny and other parts will now be available for purchase.
Products requiring special garage appliances will need to be ordered in the future.
Sake, fruit wine, wine, shochu, beer, etc. , which are popular on the e-commerce site in Japan, will be available on Hong Kong’s e-commerce website. Diversity will expand sequentially.
Large-scale premiere of two new ones with renovation.
1, KURAND CLUB
KURAND CLUB is a membership-based subscription service.
Japan’s popular sake subscription service has officially arrived!Every month, exclusive sake breweries from all over Japan will deliver their specially crafted sake, which you can discover this season here.
2, KURAND PARTNERS
The Japanese sake procurement service for Hong Kong is now in full swing.
Three of KURAND’S PARTNERS
1, special value for restaurants and bars.
2, get special coupons on the basis
3, in special gifts and products for a limited time
About the new KURAND products
Anime sake set
In collaboration with 3 popular animation works through Tatsunoko Productions. It is an original Japanese sake reminiscent of the vintage anime of the 70s as “Yatterman”, “The Genie Family” and “Science Ninja Team Gatchaman”.
TEHAJIME
The typical alcohol content of sake is 16 to 18 degrees, however, TEHAJIME is a beginner’s sake with a low alcohol content of 8 degrees that received an exclusive brewing method In online retail outlets in Japan, it is the most popular product among women and early sake drinkers.
Meat only
It is the most productive sake in the world to accompany meat, as identified through the places to eat specialized in meat dishes. This sake created in collaboration with “29ON”, an exclusive place to eat only for members specialized in low temperature meats and sake pairings. With a special brewing method, it has a complex and delicious flavor that cannot compete with any meat.
The effort of innovation in liquor
There are many sake breweries that are technologically competent but have not yet been identified on the market, for a variety of reasons, such as a decrease in domestic sake consumption, a lack of staff to manage the family business circle, and the limitations of the industry distribution system. In addition, historic sake breweries have been definitive in recent years. To succeed in this situation, Liquor Innovation has followed a business style called “SPL” (OL1), ranging from making plans and production to distribution and sales. To date, we have signed partnership agreements with approximately 60 breweries across Japan and have produced approximately 160 types of original products with them our SPL business style.
The term SPA has been used in the apparel industry, referring to a sales style that vertically integrates production into retail. And SPL evolved by turning ‘clothes’ into ‘alcohol’.
The concept of KURAND is “A constant stream of glorious sake encounters”. In the future, we will join sake breweries throughout Japan to expand and sell original products, basically sake, through an e-commerce service, with the aim of adapting a platform that connects consumers with the country’s sake breweries. There are sake breweries that do not seem to be on the market due to classic distribution limitations, however, they go to great lengths to create their own sake to produce a better product. from the beginning of the production procedure to the marketing and sale of the products. At KURAND, we value the “history” of sake brewery and need to deliver to our consumers through our directly controlled stores, our e-commerce platform and our spouses’ restaurants.
About liquor innovation
Liquor Innovation Co. , Ltd. es a venture capital firm operating in the alcoholic beverage industry with a project to “create something new in the Japanese alcohol industry. “Based on its “SPL” business style, it manages the distribution, sales and production procedure. with breweries.
Licor Innovation Co. , Ltd. URL KURANDHONGKONG https://www. facebook. com/KURANDHONGKONG/