A leading company oriented to virtual transformation.
As the food venue industry continues to be devastated by the pandemic, Burger King says it needs to make small businesses in the UK suffer.
The fast food giant announced Tuesday that he would use his British Instagram account to advertise independent restaurants for free.
The announcement came a day after the UK government said that London and other parts of southern England would move to the UK’s strictest restriction on coronaviruses. Under the rules of point 3, all food on site is prohibited, restaurants and cafes can still offer takeaways. .
“There are many dishes from thousands of restaurants that deserve to be as well known as the Whopper,” Burger King wrote in an Instagram post. “As we move to the third point in other parts of the country, it is transparent that independent restaurants want all our support.
“Until they can reopen, they can promote it on our Instagram for free. “
Restaurants wishing to participate must upload their posts to Instagram with the hashtag #WhopperAndFriends, and Burger King will republish them to their own Instagram account with their 30,000 followers.
This is the first time Burger King UK has used its social media presence to advertise other restaurants.
In November, the chain suggested consumers place orders from rivals McDonald’s, Taco Bell and KFC, along with independent restaurants, for their workers and corporations themselves.
“Getting a Whopper is better, but asking for a Big Mac is rarely such a bad thing,” Burger King said in a tweet at the time.
Read more: Ways McDonald’s Executives Say Pandemic Will Change the Restaurant Industry Forever
The hotel sector is the UK’s third largest employer, according to the UK Hospitality industry, and many industry employees have been fired in waves of national and local closures, with restaurants, cafes and bars forced to close.
“The industry has been hit hardest and first,” Kate Nicholls, UK Hospitality CEO, said in November, and “will suffer for months and years. “
The UK’s points formula imposes an “unfair, illogical and disproportionate burden on hotel corporations fighting COVID,” UK Hospitality said Monday after London was divided into a third tier.